Bangkok--28 May--KASIKORNBANK
Placing emphasis on their leadership in “Lifestyle Debit Cards”, KBank is penetrating provincial markets by introducing ‘provincial debit cards’ at major provinces. This move is new in Thailand, offering cardholders unique privileges within their respective provinces. Only 200,000 provincial debit cards will be available; a portion of the revenues earned on them will be donated to provincial hospitals.
According to KASIKORNBANK Executive Vice President Mr. Pakorn Partanapat, KBank wants to present the “Lifestyle Debit Card” concept with diverse benefits to satisfy customers, knowing that they have highly individual lifestyles. These cards offer a fresh and unique experience to each specific customer group. KBank is introducing provincial debit cards as an advancement in debit card business, reaching out to upcountry communities with custom card designs and special privileges. The objective is to expand cardholders within those provinces in line with national urbanization trends.
There are 28 designs being presented on KBank provincial debit cards that feature motifs of major sites and symbols of these provinces, i.e., Chiang Mai, Nakhon Ratchasima, Khon Kaen, Udon Thani, Nakhon Pathom, Samut Sakhon, Ratchaburi, Ayutthaya, Chon Buri, Rayong, Chachoengsao, Songkhla, Surat Thani, and Phuket. There are 14 motifs for K-My Debit Cards, and 14 for K-Max Debit Cards. Cardholders will also gain the benefits of 5-20 percent discounts at over 200 well-known provincial restaurants.
Provincial cardholders will be allotted a KBank contribution of 100 Baht to their respective provincial hospitals on each new provincial debit card issued, and they will also be given other privileges, including a 100-Baht value on movie tickets at Major Group facilities, 100-Baht cash-back on 5,000 Baht in online shopping, 100-Baht cash-back on card payments for air tickets, plus one KBank Reward Point for every 25 Baht in card payments (1,000 reward points would equal 100 Baht in cash-back).
KBank is issuing only 200,000 provincial debit cards this time around, but they expect to issue a total 4 million debit cards overall this year. The entrance and annual card fees for K-My Debit Cards — which can be used for spending and cash withdrawals worldwide — is 250 Baht each, while the fees for K-Max Debit Cards (that offer personal accident coverage of up to 200,000 Baht and medical expenses of up to 5,000 Baht per accident) have an entrance fee of 250 Baht and an annual fee of 550 Baht. Interested persons can apply for provincial debit cards, featuring a specific card design for each province, up until November 30.
Check for more information by calling the KBank Call Center at 02-888-8888, or you may visit the KGroup website, www.askkbank.com/kdebitcard to apply.