Bangkok--29 May--LG-One
LG CONFIDENT TO RETAIN NUMBER ONE IN WASHING MACHINE MARKET FOR 13TH CONSECUTIVE YEARUnveiling Thailand’s Largest 17kg. Front-Loading Model
Mr. Yeon Ho (Michael) Jung, Managing Director, LG Electronics (Thailand) Co., Ltd. has emphasized its number one leadership position in Thailand’s washing machine market for 12 consecutive years, unveiling the Thailand’s largest 17 kg. 6 Motion Direct Drive technology front-loading washing machine together with LG brand ambassadors, Shahkrit Yamnarm and Woonsen Virithipa Pakdeeprasong Yamnarm.
LG Electronics (Thailand) Co., Ltd. has emphasized its number one leadership position in Thailand’s washing machine market for 12 consecutive years at the launch of Thailand’s largest 17 kg. 6 Motion Direct Drive technology front-loading washing machine, matching Thai consumer requirements for large washing machines that save energy. With this unique technology, LG is very confident it can secure the number one position for a 13th consecutive year, with 35 per cent market share by the end of 2013. In addition, LG brand ambassadors, Shahkrit Yamnarm and Woonsen Virithipa Pakdeeprasong Yamnarm joined the ‘Fashion in Motion — Live Your Passion’ show, as well as unveiling the latest TVC and sharing their lifestyles and ideal washing machine specifications.
Mr. Yeon Ho (Michael) Jung, Managing Director, LG Electronics (Thailand) Co., Ltd., said that “As the world’s leading home appliances and consumer electronics brand, LG is passionate about developing cutting-edge, beautifully designed technology, product’s reliability, featuring ‘Innovation that makes you smile’. LG also pays close attention to the needs of Thai consumers by conducting frequent research to gain consumer insights. Thus, LG has developed a range of products to perfectly match consumer needs. Each of these reasons contributes to why LG has long been the most popular brand among consumers, endorsed by our recognition from the Reader’s Digest Trusted Brand Awards as Thailand’s most trusted washing machine brand for six consecutive years and Thailand’s number one washing machine brand for 12 consecutive years.”
Mr. Nipon Wongsaengarunsri, Home Appliances Senior Marketing Manager, LG Electronics Thailand Co., Ltd, added that “This year LG will launch 19 models of 6 Motion Inverter Direct Drive washing machines, including 10 front-loading models and nine models of top-loading machines. According to the latest consumer insights and market research this year, LG found that a significant portion of Thai consumers prefer to hand wash their clothes because they are concerned about hygiene and would like to protect the fabric from being damaged. In addition, most Thai consumers have big families and typically gather everyone’s clothes for washing at the same time to reduce electricity and water consumption. To respond to these needs and lifestyles, LG is introducing the 17 kg. largest front-loading washing machine to the market, the LG WD-1755RDS 6 Motion Inverter Direct Drive. We are very confident that we will be able to retain our number one leadership position in the Thai washing machine market for a 13th consecutive year.
“LG is currently number one in Thailand’s washing machine market, with 32 per cent market share, which has increased from 30 per cent last year. This year, the company aims to achieve 35 per cent market share, with revenue of around six billion baht. To drive market share and emphasize its product leadership, LG plans to initiate a comprehensive series of sustainable marketing activities, covering a TVC with Brand Ambassadors, advertising, public relations, digital campaign, in-store promotions and road shows, to ensure that we will reach our target groups and secure our number one position.”
As representatives of a modern family, the LG brand ambassadors couple, Shahkrit Yamnarm and Woonsen — Virithipa Pakdeeprasong Yamnarm joined the ‘Fashion in Motion — Live Your Passion’ fashion show and also shared insights into their lifestyle and ideal washing machine specifications. Woonsen said that “As part of our work, we need to attend social events. As fashion lovers, we put much importance to dress up appropriately and pay attention to every single detail of our outfits. Most of our clothes need special care, so it would be perfect to have a washing machine that can softly wash just like hand washing, as well as delivering totally clean clothes. It would definitely be the ideal washing machine for a modern living.”
The LG 17 kg. front-loading washing machine, model WD-1755RDS, ingeniously incorporates LG’s unique 6 Motion Direct Drive technology to deliver a deep clean with customized settings that protect a wide variety of fabric-types through six different optimized wash motions, which take care of clothes as carefully as hand washing. It also incorporates TrueSteam? technology, delivering 100 per cent steam at 100 degrees Celsius, which effectively removes most allergens, offering users total sanitation. The Inverter Direct Drive technology provides peace of mind through fewer vibrations — which increases product life — makes less noise, and above all, delivers energy savings of up to 45 per cent. In addition, it features the Smart Diagnosis? feature which enables the user to address easily-remedied issues via a smartphone application without assistance, limiting inconvenient service calls and costly in-home visits.
The LG 17 kg. front-loading washing machine, model WD-1755RDS, is now available, and is priced at 89,900 baht. LG’s other 2013 washing machine models range in price from 13,900 — 89,900 baht. For further product details, please contact LG call center at 02-878-5757 or visit www.lg.com/th