Bangkok--11 Jun--Verve
COTTON USA celebrates the “2013 Cotton Day” with a marvelous fashion show from 26 leading brands of 100% cotton apparel and home textiles that contain U.S. cotton majority for manufacturing. The event also introduces the “Cotton Ambassador,” a symbol of softness, comfort and environmental friendliness of U.S. cotton, as part of a major campaign called “A Touch of Pure Love.” The winners from this new campaign will, together with their companions, win an educational trip to the U.S.A. It is a once-in-a-lifetime experience of top quality U.S. cotton right at its origin alongside Pong Nawat Kulrattanarak, one of Thailand’s hottest actors and a “Cotton Lover” whom is deeply in love with the soft, comfortable touch of natural cotton.
Mr. Kraipob Pangsapa, COTTON USA ASEAN Representative, said “Cotton Day is celebrated every year by COTTON USA in four countries—Japan, Taiwan, South Korea and Thailand. This event is held in collaboration with textile industry suppliers, licensees, consumers and the media to emphasize the favorable benefits of cotton, a natural fiber that is not only eco-friendly because it is renewable and biodegradable, but also consumer friendly because it offers the comfort and all-season wear ability of a soft, irritation-free and highly breathable fiber.”
Holds as a regional campaign this year, the Cotton Day highlights a synchronized launch of Cotton Ambassador to represent softness and comfort of 100% U.S. cotton in all these four countries. The 2013 Cotton Day in Thailand was actively supported by 26 leading brands of 100% cotton apparel and home textiles that contain a majority of U.S. cotton. Together, they present a magnificent fashion show themed “A Touch of Pure Love” that spans across five product categories — children’s wear, men’s wear, women’s wear, men’s innerwear and home furnishings — to convey the message that this natural fiber is an integral part of our everyday lives. It features the lineup of top models led by Pong Nawat Kulrattanarak, Mai Davika Horne, Deaw Suriyont Arunwattanakul, Yo Yossavadee Hassadeevichit, Yardthip Rajpal, Bo Chayada Liewchalermwong and Achi Achirawat Masayavanich.
Another special activity at this year’s event is the launch of “A Touch of Pure Love,” a promotional campaign that will take lucky winners and their beloved ones on a trip to U.S.A. to open up a once-in-a-lifetime opportunity to experience the top quality U.S. cotton right at its origin alongside Pong Nawat Kulrattanarak, one of Thailand’s hottest actors and a “Cotton Lover.” Eligible participants will be consumers whom spend a minimum of 2,000 Baht on purchasing products from 26 participating COTTON USA licensee brands. Consumers will be given a one-time code to send SMS to 4806777 to register for a chance in winning the prize. The campaign runs from June 15 to July 15, 2013 and will announce the winners on July 25, 2013. In addition to an exceptional experience in U.S. cotton fields, the three winners, along with one companion each, will be given a special workshop before the trip. A well-known stylist will give fashionista’s tips and techniques for attire mix-and-match while traveling. Additionally, they will be provided with 100% cotton apparels from COTTON USA licensees for the entire trip to U.S.A.
According to Mr. Kraipob, “The 26 COTTON USA brand licensees in “A Touch of Pure Love” campaign are as follow:
Children’s wear — Absorba, BSC Kiddo, ELLE Kids, Enfant, Lee Kids, Little Wacoal, Puppet, Trombone and Sabinie; Home Furnishings — Cannon, Linen House, Picasso and Santas; Women’s wear — Blue Corner and Portland; Men’s wear — Arrow, Casualist, John Henry, Lee, S’fare, Wrangler and 4x4 Man; and Men’s innerwear — Carson, Guy Laroche, Jockey and Rosso.”
COTTON USA invites you to experience the softness and comfort of 100% natural cotton from “Cotton Ambassador” in person at COTTON USA Licensee counters nationwide from June 15 to July 15, 2013.
To join other activities under “A Touch of Pure Love” campaign and learn more about Cotton Ambassador or interesting information about quality U.S. cotton, please visit www.facebook.com/COTTONUSA.Thailand.
For further information, please contact Verve:
Amoltep Augsorn, Tel: 0-2204-8509
Pattaraporn Tantrongpak, Tel: 0-2204-8550