Bangkok--12 Jun--Pro Media PR
As the government agency with the role of promoting the Meetings, Incentives, Conventions, and Exhibitions, otherwise called the “MICE” industry of the country, the Thailand Convention & Exhibition Bureau (Public Organization) or TCEB has a mission to drive Thailand’s MICE industry to achieve a goal set by the government’s policy in becoming the regional hub for top-notch, well-organized meetings, incentives, conferences and exhibitions.
TCEB realizes the importance of preparing the Thai MICE industry in both offensive and defensive approaches to enter the regional integration under Asean Economic Community (AEC) in 2015. TCEB has organized the training course, ASEAN MICE Operations: “Now For The Next Investment Excellence”, to focus on the further development of the potential of Thai MICE operators and to unveil its aggressive strategies towards tapping MICE markets in four main trading partners including Indonesia, Myanmar, Vietnam and Laos. The training will be held on June 13 and 14, 2013 at 08.30am to 5.30pm at Star Room, 29th floor, Plaza Athenee Royal Meridien Hotel, (Witthayu Road, Ploenchit).
TCEB would like to invite media representative to attend the opening of the training course, ASEAN MICE Operations: “Now For The Next Investment Excellence” or “The Capacity Building of Thai MICE operators to ASEAN”. Dr Surin Pitsuwan, Chairman of the Future Innovative Thailand Institute and a former Secretary-General of ASEAN Secretariat will deliver a keynote speech on “Opportunities of Thai MICE Industry in ASEAN”, which is a topic closely monitored in the economy. Other notable speakers joining the opening are Mr. Arif Suyoko, Minister Counselor (Economy) of Indonesian Embassy to Thailand, Dr Atchaka Sriboonrueng, Deputy Permanent Secretary of Industry Ministry and Mrs. Ladda Mongkolchaivivat, General Manager of VNU Exhibitions Asia Pacific. The media is invited to have a special interview with Mr. Nopparat Maythaveekulchai, TCEB’s President, about TCEB’s plan to prepare Thailand’s MICE operators under its assertive approach in preparing them to enter an anticipated regional integration under the ASEAN Economic Community.
The special interview with Mr. Nopparat Maythaveekulchai, TCEB’s President, will be held on June 13, 2013 at 12.00-12.30 at China Room, Plaza Athenee Royal Meridien Hotel, (Witthayu Road, Ploenchit).
Agenda
08.30 — 09.00 Registration and coffee at Star Room, 29th floor
09.00 — 09.10 MC welcomes guests and Report Speech by Mrs. Nichapa Yoswee, Director, Mice Capabilities Development, TCEB
09.10 — 09.15 MC invites Mr. Nopparat Maythaveekulchai, President of Thailand Convention and Exhibition Bureau (Public Organization) on stage for his welcome speech
09.15 — 09.20 Welcome Speech by Mr. Nopparat Maythaveekulchai, President of Thailand Convention and Exhibition Bureau (Public Organization)
09.20?— 09.25 MC invites Dr. Surin Pitsuwan, Chairman of the Future Innovative Thailand Institute and a former Secretary-General of ASEAN Secretariat on stage for his keynote address
09.25 — 11.30 Dr. Surin Pitsuwan, Chairman of the Future Innovative Thailand Institute and a former Secretary-General of ASEAN Secretariat delivers his keynote speech on “Opportunities of Thai MICE Industry in ASEAN”
12.00-12.30 “Executive interview” with Mr. Nopparat Maythaveekulchai, President of Thailand Convention and Exhibition Bureau (Public Organization) at China Room
12.30-13.00 Lunch
13.00 — 15.00 In-depth discussion on investment in MICE Industry in Indonesia by Mr. Arif Suyoko, Minister Counselor (Economy) of Indonesian Embassy to Thailand
15.00 — 15.30 Coffee break
15.30 — 17.30 Panel discussion on investment opportunity of MICE industry in Laos, Myanmar and Vietnam by Dr. Atchaka Sriboonrueng, Deputy Permanent Secretary of Industry Ministry and Mrs. Ladda Mongkolchaivivat, General Manager of VNU Exhibitions Asia Pacific and moderated by Sopon Ratraksa, Senior Director of President Office of TCC Land Co., Ltd.