Bangkok--27 Jun--Integrated Communication
The grandest ever organized, the 17th Saha Group Fair by Saha Group will accommodate more than 1,000 booths showcasing a wide range of products from affiliated companies. Over one million attendees are projected to flock to the event this year. Featured in these booths are the most innovative products, plus information booths for retail joint ventures with Japanese entrepreneurs, and educational businesses along with a line-up of fascinating activities. Saha Group Fair is currently the only fair that offers the unconditional home delivery service to customers free of charge.
Mr. Boonkiet Chokwatana, President & Executive Chairman of I.C.C. International Plc., is the head of the fair’s organizing committee, stated that The 17th Saha Group Fair is scheduled for June 27th — 30th, at Queen Sirikit National Convention Center. This 4-day fair will host the most comprehensive range of products in over 1,000 booths. The showcase area will be expanded to outside the building for larger exhibition space as well as better comfort for visitors. We believe this year’s fair will attract more than one million people.
The Saha Group Fair has always been a recognized platform to unveil their groundbreaking products and newly-launched items, aiming to provide consumers with more alternatives while manifesting Saha Group’s potential as an ever-developing producer of consumer products. Innovative products this year include food, cosmetics, clothing and textiles, shoes and other commodities. Importantly, this is the only trade show where quality consumer goods from Saha Group are offered at low prices, while their convenient free-delivery service with no strings attached makes this year’s Saha Group Fair an absolute must-attend. A host of interesting activities comprise compelling seminars, fabulous fashion shows, thrilling competitions and job applications, all will be available free of charge.
Mr. Boonkiet continued, “This is a great opportunity for Saha Group to introduce new collaborations with entrepreneurs from Japan. They are, such as J-Park — a Japanese-style shopping mall to open in Sriracha district by the end of this year, Lawson 108 — a joint-venture between this minimart giant and 108 Shop, and Shop Channel — a TV shopping channel 62 via the PSI satellite broadcast to be launched in August. Last but not least are the educational institutes featured which we have always given importance to. A number of noted institutes grace the event including The Bunka Fashion Academy, Waseda Japanese Language and Culture School, Make Up Technique International School (MTI), International Fashion Business Institute of Technology, MB Club International & Bilingual Tutor School, and Sriracha Aviation.”
The theme of this 17th Saha Group Fair is “An Honest World” — Uprightness, Integrity and Sincerity, the morals for living and business operation of the Saha Group founder Dr. Thiam Chokwatana. Here, attendees will delight in the profusion of food and beverages, household goods, clothing, leatherwear, shoes, cosmetics, sports gear and electrical appliances. All products are from leading brands and well-recognized for their premium qualities. The grand fair is divided into three main sections: the showcase area, which will be held at the Plenary Hall; the seminar & activity area, at the Ballroom, Meeting room and Boardroom and; the sales area, at Zone C Plaza, Hall A and the outer area of the building.