Bangkok--2 Jul--ARC Worldwide
After going under major brand revitalization earlier this year, PTG Energy Public Company Limited or PTG, a fuel gas tank farm and fuel-selling enterprise, is now launching the new campaign“Number 1 in Thai’s heart”under the commitment that“Wherever Thai people are, PT will be there to become number 1 in Thai’s heart”. It aims to build strength of the company in every aspect to reach to the top of Thai people’s hearts by adopting a new management strategy called COCO (Company Own, Company Operate). Over 70% of PT gas stations are managed under the company itself. Consumers can be ensured of the control quality and PTG is able to manage supply more effectively.This management strategy willbring out the unique selling point of the brand to the eyes of consumers for human resources and social responsibilities are the most important factor of the company (Good Governance), which PTG will launch a new Corporate Social Responsibility (CSR) campaign to give back to the society. Moreover, fuels and every other product which PTprovides at every gas station must come from the best sources (Good Product). PT’s every drop of fuel has passed validation EURO 4 with the highest quality standards to ensure the quality of people’s modern life and build strong relationship with the consumers through the use of “Max Card” membership; this card can be used when making a purchase at “Max Mart” storeand “Pun Thai Coffee” shopat PT gas stations.
Moreover, PTG has recently opened for stock trade at The Stock Exchange of Thailand for the first time. It has received a good feedback and interest from many investors.