Bangkok--3 Jul--Spark Communications
Mr. Yasuhiko Kondo (center), Managing Director, AEON Thana Sinsap (Thailand) Public Company Limited together with Mr. Vicha Poolvaraluck (left) Chairman of Major Cineplex Group, and Mr. Hester Chew (right), Chairman of Executive Committee and Chief Executive of McThai Co., Ltd jointly announced a new marketing campaign, featuring a wide range of promotions that will provide AEON Gold and Classic cardholders with a wealth of offers and upgrades.
AEON Thana Sinsap (Thailand) Public Company Limited has announced a new marketing campaign with two leading partners in the country's lifestyle chain restaurant and entertainment industry.
The new campaign will feature a wide range of promotions in partnership with Major Cineplex Group and McDonald’s that will provide AEON Gold and Classic cardholders with a wealth of offers and upgrades.
"We wanted to enhance the privileges and promotions to our cardholders while putting more emphasis on entertainment and lifestyle, and we have linked up with two excellent partners to enable each of us to achieve our goals," said Mr. Yasuhiko Kondo, Managing Director, AEON Thana Sinsap (Thailand) Public Company Limited.
"The aim of this campaign to drive new card applications and we hope to add up to 100,000 new credit card members,” he added.
The campaign is focused on improving the benefits for all AEON customers, with a special focus on the Gen Y segment.
With a theme of “AEON Daily Happiness” the company expects that spending by existing cardholders and new recruits will increase by 20 per cent compared to the same period last year.
By utilizing the extensive networks of Major Cineplex Group and McDonalds, AEON is backing this nationwide campaign with a roadshow that will take in major cities throughout the country.
During the promotion cardholders will benefit from special privileges, such as buy one get one free movie tickets for AEON Gold Cardholders or special price offering for AEON Classic Cardholders, top-up AEON Combo set, and free bowling, ice skating and Karaoke with Major Cineplex Group. When eating at McDonald’s AEON members will be able to get special prices for burger sets and drinks.
Mr. Vicha Poolvaraluck Chairman of Major Cineplex Group said that Major Cineplex Group is very pleased to be a partner with AEON Thana Sinsap (Thailand) Public Company Limited. We both share the same marketing objectives and goals as we both only provide our customers with the best experiences and privileges. Major Cineplex customers are generally the young generation and working couples, often with families. This is a similar customer base as AEON. AEON's customers have the same lifestyle as our out of home entertainment customers that watch movies and go to bowling and karaoke. Therefore with this cooperation, we can both expand and better serve our customer bases.
Mr. Hester Chew, Chairman of Executive Committee and Chief Executive of McThai Co., Ltd. said that “The partnership between McDonald’s and AEON responds to the modern lifestyles and we believe that there will be an incremental cross enjoyment for both customer base. McDonald’s is a lifestyle chain restaurant brand offering convenience and modern choice with value for money to more than 7 million customers a month. During the promotion AEON Gold and Classic cardholders can enjoy McDonald’s Extra Value Meals including Filet O’Fish Set, McNuggets Set, Deluxe Cheeseburger Set, Spicy McWings set, also McCaf? Iced Chocolate, Iced Caf? Latte and Hot Caf? Latte at 60 baht each from today till February 2014.
"We have created a package of incentives that will enhance people's dining and entertainment options in major cities across Thailand and at the same time provide greater security and convenience through our card programmes," added Mr. Yasuhiko Kondo
For more information please contact:
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Spark Communications
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