Bangkok--18 Jul--Hill+Knowlton Strategies
‘Krungsri Auto’, a leading total automotive financial solutions provider, led by Pairote Cheunkrut (2nd from left), Managing Director, and Kusumann Lowsalaraks (left), Executive Vice President — Marketing of Ayudhya Capital Auto Lease PLC or Krungsri Auto, at the ‘Car for Cash Targets Digital Gen Y’ press conference to launch the ‘Car for Cash Online Campaign’. To strengthen Krungsri Auto’s Market Shaper position, the campaign aims to engage Gen Y with Car for Cash through a special short film with ScreenSync technology.
Krungsri Auto, a leading total automotive financial solutions provider, has boosted its position as a Market Shaper with the launch of the ‘Car for Cash Online Campaign’ featuring ‘ScreenSync’ technology — a new method to present digital content through both desktop computers and communication devices simultaneously. Targeting young urbanites and white collar professionals, the campaign invites them to reveal secrets hidden in a special short film ‘Akeladin’, while showcasing the unique feature of Car for Cash Poh — securing the financial privacy of customers.
Mr. Pairote Cheunkrut, Managing Director of Ayudhya Capital Auto Lease PLC or Krungsri Auto said “as a Market Shaper and the innovator of Car for Cash for more than a decade, we continue to introduce products and services that respond to the needs of consumers, while also delivering unique and exceptional communication programs. Research in to consumer behavior in the digital era shows that consumers nowadays spend more time on social media and the Internet. The use of computers and other devices is also increasing. To tap into this lifestyle, we have launched the ‘Car for Cash Online Campaign’ to communicate with our target groups, which include white collar professionals and young urbanites who spend most of their work and personal lives using online media. This is also the first time for Car for Cash to introduce ‘ScreenSync’ technology. We are confident that the ‘Car for Cash Online Campaign’ will help us to expand our customer base as well as further strengthen Krungsri Auto’s Market Shaper position.”
Ms. Kusumann Lowsalaraks, Executive Vice President — Marketing of Ayudhya Capital Auto Lease PLC or Krungsri Auto added that “the launch of the ‘Car for Cash Online Campaign’ marks the first time that Car for Cash will utilise digital media to communicate with our target group through a short film called ‘Akeladin’ and a soundtrack called ‘Beautiful Secrets’, which adds the right ambiance to the film. With ‘ScreenSync’ technology, our target group will be able to participate in revealing the secrets that are hidden in the story by using devices such as smartphones or tablets to interactively control the content on desktop computers or notebooks via QR Codes. This method of communication will allow the target group to feel closer and more engaged with the brand.”
The ‘Akeladin’ short film tells the story of a young urbanite who is looking for money to fulfill the dreams of loved one. The film also highlights the key attributes of ‘Car for Cash Poh’, which helps consumers to comfortably and conveniently manage their finances, while at the same time maintaining the privacy of the financial aspects of their life.
‘ScreenSync’ technology is a web application that connects devices such as smartphones and tablets to desktop computers and notebooks seamlessly via a QR Code. The QR Code will identify the computer that will connect with the device, and then the digital content will appear on the two screens at the same time.
Customers can follow this special short film, discover the love secrets of the ‘Car for Cash Online Campaign’ through ‘ScreenSync’ technology, and download the soundtrack ‘Beautiful Secrets’ at www.akeladin.com.
For more information, please contact:
Krungsri Auto - Communications & Public Affairs
Siriporn Suparuchatakarn Tel. 0-2708-8990 email:
[email protected]
Charintorn Sorrawitskul Tel. 0-2708-8131 email:
[email protected]
Hill+Knowlton Strategies
Ratchada Kulthanaphanich / Wiraporn Chotpanya
Tel. 0 2627 3501 ext. 108 / 223
Email:
[email protected]