กรุงเทพฯ--15 ส.ค.--Four Hundred
DKSH, the leading Market Expansion Services provider with a focus on Asia, is the exclusive franchisee in Thailand of “Mrs. Fields”, a premium US cookie brand. The two companies celebrate the 36th anniversary of “Mrs. Fields” and open a 7th outlet shop in Thailand.
DKSH Business Unit Consumer Goods, Asia’s leading Market Expansion Services provider for fast moving consumer goods and “Mrs. Fields” celebrate “Mrs. Fields” 36 years of successful operation by opening a 7th outlet shop in Thailand.
Established in the US in 1977, the brand was launched in Thailand on April 30, 2012 — with great success among customers in the kingdom. “We are very excited to open a 7th outlet shop in Thailand. By the end of this year we would like to expand to ten "Mrs. Fields" outlet shops”, said Sucheep Sriphrudtha, Vice President Fast Moving Consumer Goods, DKSH (Thailand) Limited. The 7th branch will be open on the 1st floor of Central Pinklao.
Kayvalee Wongprecha, Food Retail Business Director, Consumer Goods, DKSH Thailand said, “The products of “Mrs. Fields” are divided into four main categories, namely soft cookies, fudge brownies, muffins and drinks. The most popular are soft cookies, followed by fudge brownies.
Furthermore, “Mrs. Fields” launches limited editions of special-flavored cookies every one to two months, giving customers a chance to try new flavors throughout the year. The brand also offers seasonal products during Valentines’ Day, summer, moon festival, Halloween, Christmas and New Year”.
With attention to quality of products and services, "Mrs. Fields" imports every ingredient from the US. By doing this, the brand can control the quality and taste to ensure one global standard. The staff members are trained to keep high standards of service and to achieve highest cus-tomer satisfaction.
Moreover, following one of its missions to share the happiness with everyone, "Mrs. Fields" engages in several Corporate Social Responsibility-activities. This year the focus is on donating cookies to underprivileged children which will be coordinated with several foundations.
About Mrs. Fields
Debbi Fields, a young mother with no business experience, opened her first cookie store in Palo Alto, California, in 1977. Humble beginnings launched Mrs. Fields into a worldwide celebrity and made her company the premier chain of cookies and baked goods stores. Mrs. Fields offers cookies, cookie cakes, gift baskets, anniversary gifts, birthday gifts and sweet goods for any holiday or celebration across the world. The Salt Lake City-based company now has 250 locations in the US and 97 international stores.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term “Market Expansion Services” suggests, DKSH helps other companies and brands to grow their business in new or existing markets.
Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich. With 680 business locations in 35 countries — 660 of them in Asia — and 25,900 specialized staff, DKSH generated net sales of CHF 8.8 billion in 2012.
DKSH Business Unit Consumer Goods is Asia’s leading Market Ex-pansion Services specialist with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products, as well as hair and skin cosmetics. The Business Unit’s comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchan-dising, sales, warehousing, physical distribution, invoicing, cash collec-tion, and after-sales services. With 580 business locations in 22 coun-tries and around 13,900 specialized staff, Business Unit Consumer Goods serves 300,000 retail outlets on a daily basis and generated net sales exceeding CHF 3.9 billion in 2012.
About DKSH Thailand
Since its establishment in Thailand in 1906, DKSH has been a leading player in providing Market Expansion Services for the consumer goods, healthcare, performance materials, and technology industries. Although it is a Swiss company, DKSH is deeply rooted in the local community. This is because the company is able to draw from a tradition, lasting over a century, of doing business in and with the nation. Through its industry expertise and unparalleled experience in offering Market Ex-pansion Services tailored to the specific needs of its business partners, Thailand has evolved into the most important hub within DKSH’s dynamic network. In the region, the Thailand operation serves as a role model in leveraging success stories to other countries.