Bangkok--27 Sep--Penner-Madison
DirectAsia.com, the online insurance pioneer in Singapore and Hong Kong, has now launched a broker business in Thailand, Direct Asia (Thailand) Co., Ltd., which trades under the brand DirectAsia.com Thailand.
DirectAsia.com Thailand has entered an exclusive marketing partnership with Falcon Insurance to develop online motor insurance products and the Best Price Guarantee.
Unique to its website www.DirectAsia.co.th, is DirectAsia.com Thailand’s straight-through process for all types of motor insurance, meaning coverage is immediate, no waiting time. DirectAsia.com Thailand uses the latest technology to deliver secure, fast and efficient services which lead to cost savings and lower premiums for customers.
DirectAsia.com Thailand accepts secure payment by credit card through the Krungsri E-payment gateway and will be launching Counter Service in October 2013, opening up pay points at 7-Eleven and other counters all over Thailand.
“The whole concept is based on convenience and price,” says Michael Parker, Chief Executive Officer of Direct Asia (Thailand) Co., Ltd.
“We don’t think good drivers should pay extra premium because of bad drivers. So we’ve worked together with Falcon Insurance so that our customers will get the best price or we will refund the difference.”
“Our call centre and website, enables fantastic convenience and service and market beating prices.”
“Each customer selects only the car insurance cover they need, and pays for options only if they choose. We don’t use jargon and we don’t sell you insurance you don’t need.
“One way we provide better value is through our Value and Value Plus plans, where named drivers who are experienced pay less. We ask a few more questions to understand driver profile, but that helps get the best price.
“We are very happy to have teamed up with Falcon Insurance. We share a spirit of innovation and forward thinking and appreciate their great support”
Mr. Parker explains that DirectAsia.com Thailand is a broker that puts in the extra effort for its customers by providing all help it can during the claims process with Falcon Insurance.
“Along with the 24/7 online convenience we offer friendly telephone support whenever it is needed. We even offer a Claims Service Guarantee in Bangkok, so if help does not reach you at the accident scene in 30 minutes you will get a 1,000 baht petrol voucher.”
Mr. Parker says that DirectAsia.com Thailand customers will be car owners who drive carefully and believe they deserve a better price and better service.
“In Singapore and Hong Kong, car owners love our website but especially our very personal service on the phone. We have changed the way the market thinks about motor insurance there. People are thinking differently and getting a different outcome — better service and lower premiums.
DirectAsia.com Group, which is headquartered in Singapore, currently insures 4 % of all the private cars in Singapore and 2% of all the private cars in Hong Kong markets.
Mrs Sopa Kanjanarintr, president of Falcon Insurance Public Co Ltd, says that over the past few years the use of smartphones, iPads and other tablets using the Android operating system has become part of everyday life. The way in which Thai consumers have accepted the use their smartphones for e-commerce is dramatic. She points out that a survey from the National Statistical Office of Thailand has found the e-commerce market value in 2011 to be over 700,000 million baht.
"Falcon has therefore been searching for an online business partner, and we are confident that DirectAsia is the right partner for us," she says.
"DirectAsia has expertise and experience in online business and has enjoyed overwhelming success in the overseas markets. The DirectAsia.com website has been developed as an accurate and friendly experience for customers, and the company has made a very high investment on IT infrastructure to ensure the website is a totally trusted online tool.
"The company, like ourselves, sees the potential of online channels to expand its sales volume of motor insurance, a sector that has a high growth rate. The product we have co-developed with DirectAsia.com is designed to be tailored for each group within the target market. We can guarantee best price for safe drivers by deleting the cost of risk sharing with unsafe drivers. This is to reward safe drivers.
“Via DirectAsia.com we expect to have around 10,000 policies within this year end, and in next five years we anticipate gaining a 2.5 percent market share of the total motor insurance market value (2,500 million baht) from the DirectAsia online sales channel”
Falcon Insurance Public Co., Ltd. has service centres and garages nationwide. The company provides reporting of claims status via SMS, telephone or email, and ensures a fast claims service. The call centre provides service and support 24 hours. For more information, please call 0 2627-7788.