Bangkok--15 Oct--AziamBurson-Marsteller
Honda maintains Number One position for 9 months of sales and announces the “Honda For You As Always” campaign to express gratitude for all encouragement received,
Honda Khiang Khang Thai Fund continues to help flood victims in many affected areas
Honda Automobile (Thailand) Co., Ltd. announced passenger car sales for September 2013 of 13,679 units, achieving the Number One sales position for the third quarter (July — September 2013) with the highest accumulated sales of 45,480 units. Honda has retained its leadership position for the first nine months of sales this year (January — September 2013) with a sales record of 176,938 units, up 66.2% over the same period last year (106,444 units). This has driven Honda to enjoy more than a 33% share of Thailand’s passenger car market segment.
To show its gratitude for all customers and Thai people who have encouraged Honda and provided continual support, enabling the company to return to strength and achieve the highest passenger car sales, Honda will launch the new “Honda For You As Always” campaign to deliver good things to customers and Thai people nationwide through a wide range of activities. The new campaign will run from October until December 2013. As several provinces in Thailand are currently being hit by floods, the Honda Khiang Khang Thai Fund has delivered rapid assistance in the form of survival bags, fiberglass boats powered by Honda engines and a Honda CR-V equipped with communications tools to provide relief to people affected by the floods.
Mr. Pitak Pruittisarikorn, Executive Vice President, Honda Automobile (Thailand) Co., Ltd., said, “Like many people in Thailand, Honda was adversely affected by the great flood of late 2011. However, with all the encouragement and support from customers and so many Thai people, we returned to strength very quickly and attained a very strong position this year. To express our gratitude, we are committed to providing the best service to our customers and doing everything we can for society and Thai people as we always do. The Honda Group of Companies in Thailand set up the Honda Khiang Khang Thai Fund on March 31, 2012, to provide immediate emergency assistance to Thai people in time of natural disasters. Honda makes a contribution to the Fund for every Honda product sold. This means Honda customers are taking part in helping Thai society and Thai people affected by disasters via all the activations undertaken by the Fund.”
The current floods have inundated several provinces of Thailand and caused problems for many Thai people. The Honda Khiang Khang Thai Fund was quick to deliver 10,000 survival bags worth a total value of 10 million baht to assist people suffering from the flooding in many provinces such as Prachinburi, Surin, Ubon Ratchatani, Sisaket, Lopburi, Phetchabun, Nakhonsawan, and Ayutthaya. The Fund has expanded its relief efforts to other affected areas as fast as possible. It delivered 30 fiberglass boats powered by Honda engines and a Honda CR-V equipped with communications tools, all worth a total value of more than six million baht, to the Department of Disaster Prevention and Mitigation (DDPM) to support its ongoing emergency relief operations. The Honda Khiang Khang Thai Fund will continue to support Thai people in need who are affected by any disaster and Honda will always be ready to be side-by-side with Thai people.
Media information, please contact:
Honda Automobile (Thailand) Co., Ltd.
SiripornSrisuk
Tel.(0) 2341-7888 ext 2031
Email:
[email protected]
SasiwanTongdeelert
Tel.(0) 2341-7888 ext 2032
Email:
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AziamBurson-MarstellerCo., Ltd.
Piyanuch Mungprasopporn
Tel.(0) 2252 9871-7
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Satida Sritunyatorn
Tel. (0) 2252 9871-7
Email:
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