Mitsubishi Motors Thailand appoints “Hello Kitty” as the Company Brand Ambassador

ข่าวยานยนต์ Thursday November 28, 2013 16:09 —PRESS RELEASE LOCAL

Bangkok--28 Nov--Mitsubishi Motors Mitsubishi Motors (Thailand) Company Limited has cooperated with Sanrio Company Limited to appoint “Hello Kitty” as Mitsubishi Brand Ambassador to present the company intention to make stakeholder happy. Mr. Nobuyuki Murahashi, President of Mitsubishi Motors (Thailand) Company Limited (MMTh) said that “I target Mitsubishi to be the good company that brings the happiness to stakeholder especially for our customers by introducing high quality product to respond all customers need and also serve customers a good service in all aspect. In order to make this image clearer and be tangible, this year we will find the symbol that have the outstanding character, interesting story and well known among Thai customers to convey our message to customers. We, therefore, decided to appoint “Hello Kitty” who has distinguished appearance and style as our first brand ambassador which I strongly believe that our customers can perceive her cheerful and always happy character.” “Hello Kitty” will bring the Happiness to Thai customers via various communication channel as well as the company activities namely Advertisements, Road show event and Sales activities from this November. Customers who are interested in Mitsubishi activities with brand ambassador “Hello Kitty” can follow more information from various medium and corporate website at www.mitsubishi-motors.co.th “Hello Kitty” Biography “Hello Kitty” is a produced by the Sanrio Co., Ltd. in Japan. She is a happy girl with a red bow which first designed by Yuko Shimizu in November 1, 1974 Real Name Kitty White Birthday November 1st, 1974 Birthplace In the suburbs of London, England Height Around 5 apples Weight Around 3 apples Blood Type A

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