Bangkok--22 Dec--Spark Communications
LINE held a first client seminar having more than 250 attendeesfrom Thailand major companies and public institutions
LINE, the world’s leading mobile platform with more than 310 million users, hosted its first client seminar in Thailand today at Major Cineplex in Siam Paragon. The event was launched to thank the partners and to show businesses how to leverage on LINE’s service as a leading marketing and sales platform.
Currently, the LINE user number in Thailand have reached more than 20 million and it is increasing steadily as the most beloved mobile platform in Thailand. At the seminar, LINE’s most successful marketing and sales cases in partnership with prominent local brands and public institutions were presented, proving LINE’s excellence as a mobile platform that is beyond a simple mobile messenger.
More than 250 people from the major local companies and public institutions participated at the seminar, including the case studies from True Move, Oishi Green Tea, Major Cineplex, and Ministry of Energy, who attested LINE’s significant growth in global market, its localization efforts, and the outstanding performances as a result of their partnership with LINE.
Many specific cases were shared on LINE as the most efficient digital marketing platform and its sales and marketing effect surpassing ATL marketing. For example, one of LINE's sponsor stickers has achieved more than 5 million downloads in just one week after its launch and recorded 0.017 baht of cost per message and 0.6 baht of cost per friends. Furthermore, the cases emphasized LINE as the most satisfying and innovative product for both users and advertisers which practices genuine Integrated Marketing Communication approach, utilizing various features by LINE such as Official Home, LINE Camera, LINE Play, and Free Coin.
Especially, the senior officials from LINE's partners who have experienced LINE's marketing power shared their real success cases. The speakers include officials from Muang Thai Life, the most representative partner of LINE OA, KBANK, who experienced a great success in branding through online and offline IMC marketing with LINE, and True Move who owns the highest number of subscriber for their LINE OA.
Khun Supaneewan Chutrakul, Senior Vice President at KBANK, one of the guest speakers of the event said "The characters of KBANK featuring Brown and Cony have been used extensively, thanks to the LINE’s brilliant design. Also our Official Account on LINE plays a very important role in attracting the participants for our wealth management seminars."
“KBank has positioned itself as a leader in digital marketing and our partnership with LINE has enabled us to get closer to our customers who have embraced the digital world as well as highlighting our brand image to today’s customer. Working with LINE means we can differentiate our business by developing our campaigns and offering special premiums featuring well-known LINE character. During these special campaigns we were able to increase our revenue by 15% in three months. Additionally, KBank official LINE account can help us directly communicate to our customers and respond to any issues immediately.”
Khun Phittraporn Punyaratabandhu, Vice President at Muang Thai Life also remarked “We are really happy to join LINE, the provider of the best marketing and advertisement platform. LINE OA really helped us setting the marketing strategy and objective by listening to our customers' voices directly. LINE is an innovative communication tools for direct and in-depth communication as well as making efficient marketing communication.”
Teerasak Arunrermwattana, Deputy Director for Brand Management & Brand Communications at True Corporation Plc said “TrueMove H has had a tremendous responses since the launch of LINE stickers, recording the highest number of subscribers of LINE Official Accounts in Thailand. Additionally, this success prompted TrueMove H to become the first company to implement LINE Camera and LINE Play. Line is currently Thailand's favorite and most commonly used social network and to develop LINE Stickers, TrueMove H introduced the characters of Thailand’s most famous celebrities such as Boy – Margie and James Ma”
“Using LINE, TrueMove H customers can join many activities to enjoy discounts for cell phone accessories, concert ticket giveaways, LIVE concert broadcasts, and recently to book the new iPhone. Furthermore, with TrueMove H’s leadership in 4G LTE and largest 3G+ nationwide coverage, LINE users are assured of an optimum experience.”
Attendees expressed great interest in LINE's presentation with lots of questions for partnership opportunity. One of attendees commented "I was really surprised by LINE's power as a global marketing & sales platform. It was a great opportunity to think about how we can deliver our brand message to more than 20 million LINE users in Thailand.”
Mr. Lee Jin Woo, General Manager of LINE PLUS Corporation says “LINE would like to express gratitude to our partners for their support. LINE will continue to build strong relationships with local partners. Compared to other advertising tools like TV commercials, LINE’s product and services such as local stickers and Official Accounts shows superior marketing power with only less than 10% of normal marketing budgets. As we are accumulating the success cases and presenting great performances all over the world including Thailand, LINE will continue to have more opportunities to demonstrate its superiority as the fun and dynamic digital marketing platform."
Nui Nuttawut, Senior Manager at LINE Thailand who presented LINE's localization efforts and its outstanding performances in Thailand remarked "More than 1,000 people applied for this seminar within only 40 minutes, even though we had only accepted applications through LINE TH Official Account. LINE Thailand will try to help our partners' marketing activities by providing the best solution as the most efficient marketing & sales platform."
Those who are interested in the partnership, please send an email to
[email protected].