Bangkok--5 Mar--Spark Communications
From left to right;
- Kantatorn Wannawasu, Representative Director of Mediator Co., Ltd., MONO shop operator in Thailand
- Hanaoka Hiroshi, Project Manager of MONO shop
MONO shop, an initiative by the Japanese Chamber of Commerce (Shokokai) to promote Japanese SME entrepreneurs and develop Thai-Japanese commercial channels, has opened at Central World. The MONO shop will offer 800 of the best products from Japan’s 47 different provinces, including stationery, appliances, decorations and more, and is located on Central World’s 5th floor at the Atrium Zone.
The MONO shop conceptwas developed from Japan’s successful Antenna Shop, a model shopthat distributesSME products to Tokyo and surrounding provinces and provides advice to develop sales channels.
In 2013, Mr.PrasertBoonchaisuk, Thailand’s Minister of Industry, visited Mr Yoshifumi Ishizawa, President of Japan Chamber of Commerce, in Japan to discuss and exchange knowledge on sales channel development and discuss how to promote local economies between Thai and Japan. As a result of this Prime Minister YingluckShinawatra visited MurakaMachikarakan, an Antenna Shop in Yurakjo, Tokyo, and organized a Thai Trade Fair to promote local Thai food and handicrafts in the shop.
Hanaoka Hiroshi, Project Manager of MONO Shop, said: “MONO shop was established to support, connect and develop Japanese’s SMEs who are interested in selling their products in Thailand. The shop will distribute products as well as connect Thai consumers with authentic Japanese culture. Additionally we are conducting market research to develop products for the Thai market, and develop a business plan for ASEAN countries as the region has enjoyed continued economic growth.”
Kantatorn Wannawasu, Representative Director of Mediator Co., Ltd., MONO shop operator in Thailand, said: “MONO shop aims to enter into a new market in the Southeast Asia region using Thailand as a key market. We have carefully selected products which will appeal to the customers we are targeting in Thailand, and we also felt the location was an important choice. We are promoting the goods through a range of marketing activities, including participating in fairs, organizing Ramen festivals, and engaging with a well-known and make-up artists. We will also organize a MONO Shop Expo in mid-2014 and we want to clearly communicate how Japanese culture can be important for business development in the future.”
MONO shop officially opened on the 5th floor, Atrium zone at Central World on 24 January 2014, and the 80 sqm shop featuresover 800 local products which reflect Japanese culture and lifestyle, including decorations, appliances, stationery, food and beverages and more. MONO shop is abbreviated from “M” (Mono Tsukuri or artisan), “O” (Omotenashi or Hospitality), “N” (Nippon or Japan) and “O” (Omoshiroi or fun & enjoy).
Sample products featured at MONO shop include a Fuji bowl set, plate and chopstick holder;Fujimakisake cup, hand glass, make up brush; CHOKU soba cup;incense stand;Karmitea canister;Nambuiron tea pot;tea ceremony bag;Karakusacard case;white Kinsaiumesake glass;Kisshomonsliding screen stamp;Oonamisliding screen stamp;portable Calligraphy brush;instant ramen and noodles; bamboo appliances; tin tea set and many more.
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