Bangkok--26 Mar--A.P. Honda
Honda motorcycle launches new brand campaign, “Power of Fun Project!”Explore fun power to change the world via booth concept, “Funderful World” Unveils Prototype “ES-01” together with 2 new models - CBR300R and New Click125i The Most Wanted Sport AT
A.P. Honda, the official Honda motorcycle distributor in Thailand, is strengthening its fun lifestyle leadership with a new campaign, “Power of Fun Project”. The campaign will be premiered at Honda motorcycle booth under Funderful World concept at Bangkok International Motor Show 2014. The booth will bring concept bike, ES-01, the AT prototype that's equipped with high safety and environmentally friendly technology; new sport model, Honda CBR300R, for the first time in Thailand before being launched in the local market in the second quarter. At the show, New Honda Click125i: The Most Wanted Sport AT, with bolder graphics will also be introduced. Meanwhile the visitors can also enjoy the fun and troop of entertainers including Dome-Pakorn Lam, Bie-Sukrit Wisetkaew, Tor and Kao from Hormones series, Jay-Monthon Jira, Gibzy-Wanida Termthanaporn, 25Hours, and Thaitanium etc.
"According to the announcement of our mid-term plan between 2014-2016 last month, one of our main purposes is to make Honda brand the most loved brand. Our newly-launched brand campaign, "Power of Fun Project!" is to invite the teens, our target group, to express their power of fun in a creative way and to turn the old world into the new one without pollution. Likewise, Honda motorcycle does not only offer technology for fun, our priorities go to safety of the riders and the sustainable environment. The new concept will be presented at Bangkok International Motor Show 2014. The brand message, “Power of Fun Project!”, had been adapted into a new booth concept, “Funderful World”, or the world that's filled with the power of fun and highlighted with the AT prototype, "ES-01" - the concept bike built for safety and environmentally friendliness. We are also bringing the fun from world-class Grand Prix to all Thai users - the RC213V number 93 of Mark Marquez - the world's youngest champion ever from Repsol Honda Team. Meanwhile we are delivering the fun to the Thai market with two new models, which are Honda CBR300R - the sport motorcycle for those passionate with the speed to be premiered in Thailand - and New Honda Click125i The Most Wanted Sport AT - armed with technology and bold graphics for the city riders who are looking for performance and moveability," said Chiaki Kato, President of AP Honda.
The Funderful World booth by Honda motorcycle at Bangkok International Motor Show 2014 will be presented in 6 zones as follow:
· Funnology: The zone features the prototype of the future called ES-01, the concept bike, has been designed to be friendly to the environment, with its PGM-FI technology, Idling Stop System, Combi Brake System, and LED lights around the body.
· Fun Sporty: That zone is for those passionate about the sports. CBR300R will be premiered in Thailand along with the introduction of New Click125i, The Most Wanted Sport AT.
· Fun Energy: The zone features the motorcycles with a DNA of unlimited fun. Meet Zoomer-X and MSX125, and their chic designs together with the fun of the ride.
· Fun Friendly: The zone is filled with fun and smiles. Meet the return of the Super Cup that's blended the classic features with the modern technology. The blended features have become more environmentally friendly, just like the latest from the Wave and the AT model’s best selling Scoopy i Aloha.
· Fun Journey: The zone of unlimited journey. Enjoy a new experience with All New PCX150, the premium AT motorcycle, as well as Forza300, the luxurious big scooter and CRF Series, enduro bikes.
· Fun Racing: The zone for the real fans of the sport motorcycle. Meet RC213V number 93 of Mark Marquez from Repsol Honda Team, the latest champion of World GP. Also meet the racing motorcycle number 10 of SuperNote-Thitipong Warokorn who is racing under his new “A.P. Honda PTT The Pizza Sag” Team in Moto2 at World GP this season.
Apart from product launches, Honda is offering parts and accessories under H2C brand along with latest Honda collections at special prices. Also enjoy the fun and troop of entertainers including Dome-Pakorn Lam, Bie-Sukrit Wisetkaew, Tor and Kao from Hormones series, Jay-Monthon Jira, Gibzy-Wanida Termthanaporn, 25Hours, and Thaitanium.
On Sunday March 30, 2014, enjoy numerous activities by university students, including the presentation by the winning team from 6th Honda Marketing Plan Contest and the 10th Honda Mo’cye Idea Challenge featuring Honda Scoopy i decorating contest at the plaza behind the Challenger Hall 1.
Visit Funderful World booth by Honda motorcycle at The Bangkok International Motor Show 2014 at zone M1 in Challenger Hall 1, from March 26 to April 6, 2014. Keep updated with our booth at www.aphonda.co.th and www.facebook.com/hondamotorcyclethailand.