Bangkok--8 Apr--Bangkok Public Relations
- Enjoy Songkran in fizzy ‘Foam Party’ with a host of famous artists e.g. Modern Dog', Joey Boy, Mild, Keng & Suay and 2013 Coke Music Awards winner ‘Lunatic’ during 13-15 April iat of CentralWorld
- Lining up happiness activities for Thais get splashed during Songkran in Bangkok, Chiang Mai, Buriram, Bangsaen and Samut Prakan
- More fun with Brazilian-style parade to get people in the World Cup spirit as only Coke can
Coca-Cola, the popular brand of beverage in Thailand has been supported activities to share happiness refreshing fizz, and freshness. Refresh consumer and sharing happiness is Coca-Cola brand commitment. And to make this summer more refreshing, the brand is inviting Thais to celebrate the Songkran festival with its nationwide ‘Happiness Fizzy Splashing’ activity.
Ms. Prapaipak Wigle, Senior Brand Manager, Coca-Cola (Thailand) Limited, said, “Summer and Songkran is the perfect time for Coke to invite Thais to come out and celebrate Songkran in fun activities we have for them. This year we plan to offer a happiness refreshing experience with ‘Happines Fizzy Splashing’ activity, which is one of our big marketing event during this summer. We always received positive consumer feedback for the activity. It is one of our important annual initiatives for which we receive support from many key partners, including TV and radio as well as leading music labels and artists to deliver happiness refreshing fizz and fun to Thai consumer.”
“We have prepared a host of activities for our fans to get splashed in the refreshing fun of the Thai New Year celebration. One of the highlights is the ‘Songkran Fizzy Foam Party’. It is guaranteed to provide consumer a great time as we will be added more fizzy beats by promising artists from high-profile talent contests such as ‘The Voice’, ‘The Star’ and ‘Coke Music Awards’. There will be activity booths in Bangkok, Chiang Mai, Buriram, Bangsaen and Samut Prakan. Moreover, as an official sponsor of the FIFA World CupTM, we will make it even more fun and exciting for Coke and football fans in Thailand by giving them a Songkran experience as only Coke can. They can join with our Brazilian-style parade, which seamlessly fusion together the fun of Songkran and FIFA World CupTM ,” said Ms. Prapaipak.
Prepare to join the ‘Splashing Fizz, Splashing Fun’ activity at the following locations:
12-13 April at Siam Park, Bangkok
13-15 April at CentralWorld, Bangkok
13-15 April at Asiatique, Bangkok
13-14 April at iMobile Stadium, Buriram
13-15 April at Tha-Prae Gate, Chiang Mai
16-17 April at Bangsaen, Chonburi
19-20 April at Phrapradaeng, Samut Prakan
Coca-Cola together with M2F Magazine and CentralWorld will host a ‘Songkran Foam Party’ for fans to join in the fun with a number of famous artists such as Modern Dog, Joey Boy, Mild, Keng & Suay and ‘Lunatic’, winner of the 2013 Coke Music Awards during 13-15 April in front of CentralWorld.
“It is our desire to share happiness with Thais as they celebrate the Songkran festival, which marks the beginning of the New Year on the Thai calendar, before they get excited once again during the World Cup. We just want to deliver a super special experience and share refreshing fizz, happiness and freshness with everybody in Thailand,” Ms. Prapaipak added.
Follow updates on the activity at www.facebook.com/cocacola and www.icoke.co.th
“Be Fizzy, Be Bold, Coke It Is”