Bangkok--23 Apr--19 Media
NEO joins TAT to call up manufacturers and distributors of popular brand bicycles and Tour Operator to visit and participate in the 3rd “BANGKOK BIKE 2014” targeting to become regional Bicycle Show.
N.C.C. Exhibition Organizer Company limited (NEO), the leader of Exhibition of goods and services both local and oversea are ready to stir another biking eventby inviting manufacturing, importing companies and distributors of popular brand bikes including fashion and accessories as well as services related to bicycles to lively parade into BANGKOK BIKE 2014 or The 3rd Bike Exhibition for cycling lovers under the concept of “Get Ready to Ride-show your identity on your road”. The event will be sponsored by Tourism Authority of Thailand (TAT) together with the entrepreneurs who set up over 200 booths to brush the colorful event during 1-4 May 2014 at Hall 4, Impact Muang Thong Thani.
Mr. SakchaiPatharapreechakul,President of N.C.C. Management andDevelopment Company Limited as an organizer cited that N.C.C. Exhibition Organizer Company limited or NEO, the leading exhibition organizer both in Thailand and overseaswho initiated theBANGKOK BIKE 2014cited that the trend of cycling becomes the global trend which is the most popular today because of the Global warming campaign. As a result, people around the world are taking a closer look to the environment conservation and try to save energy. Bicycles come in to play more important role in our daily life until it becomes trendy not only cycling for good health but also for cycling tour in the end.
For Thailand, in 2013, N.C.C. Exhibition Organizer Company Limitedor NEO as the leader of Goods and Services Exhibition both in Thailand and Overseas researched the cycling business information and found out that in 2011, the Bank of Thailand kept the record of importing bicycles and parts for all types of bicycles that it was averagely 120 million USD or approximately 3,000 million Baht a year with the growth rate at 15 – 20% each year. The overall bicycle business showed that in 2013 the growth rate was 10 – 15% with the total market around 5,000 million Baht, 25% for upper market and 75% for lower market.
In addition, it is recorded that Thailand is the manufacturer of bicycles for export and the distributor of imported bicycles under many popular brands excluding the imported second hand bicycles and other related business such as spare parts and accessories, clothing and gadgets. Meanwhile there are 2.25 million (Two million twenty five hundred Thousand) cyclists all over the country. Each family owns 2 – 3 bikes comparing to the past, each family has only one bike.
From the above information, the company sighted the opportunities to expand the market for the bicycles selling and the related business, thus, BANGKOK BIKE 2013 or Bicycle Exhibition for cycling lovers was held in May and October as a center point where buyer and seller can meet and talk together while they can see the real product and services from a lot of leading business owners who join the Bangkok Bike.
The feedback of the last two Bangkok Bike showed that not only the increasing of the booths from 135 to 180 but also the increasing of more than 100,000 audiences which generated cash flow over 120 million Baht. Consequently, N.C.C Exhibition Company Limited or NEO organized the 3rd BANGKOK BIKE 2014 under the concept of “Get Ready to Ride”which still aims to display the goods and services to bike lovers and the biggest cycling tourism event in Thailand. The goods and services related to bicycles are fully provided for displaying and selling in 200 booths divided into various zones as follows:
- The Bike Zone: the main zone of the event to display and sell of the bicycles from the manufacturers, importersand distributors who offer the best special promotion.
- Apparel & Accessories Zone: Full collection of fashioned clothes, cycling gear and accessories are provided for your choice.
- Technology & Component Zone: spare parts and attractive gadgets to increase the capacity, safety and fun in cycling tour.
In this event, there are business owners from overseas join to display their goods and services in over 10 booths from Taiwan, China and Japan. As a result, there will be business opportunities and elevate the exhibition to the international standard. This event is also sponsored by The Tourism Authorities of Thailand to host the activities to promote cycling tourism on the area of 600 square meters under the concept of “So far So Green – By Two Wheels with Green Heart” as well.
“This event aims to target at 120,000 audiences through the 4 days of the exhibition. It is estimated that the cash flow generated by bicycles market and accessories will be not less than 140 million Baht.” The managing director of N.C.C. cited.
Mrs.VilaiwanTwichasri, Deputy Governor for Tourism Products and Business, TAT revealed that last year, there were 260,000 cyclists for tourism. Most of the Thai cyclists usually love to go on one day trip and 2 days and 1 nigh trip averagely 1 trip a year with the average expenses at 500 – 1000 Baht a person a day. The estimated revenue from cycling tourism of Thai people last year is approximately 900 million Baht. Moreover, there were 28,000 foreign cyclists who came to Thailand for cycling tour and 10% of which loved to go on exclusive trip like staying in the 5 stars hotel, to travel to special places by bike and choose to dine at the popular restaurants. This group of cyclist spent averagely 5,000 Baht per person per day which was different from the other cyclists who spent averagely 1,000 – 3,500 Baht per person per day. Last year, Thailand got the revenue from the foreign cyclists not less than 100 million Baht.
From the above information, TAT sighted the development of cycling Tourism. Last year we arranged Bangkok Bike 2013 as an exhibition for goods and services for bike lovers both for travelling and for tourism which was the first time in Thailand. The event was very successful. In order to continuously promote the cycling tourism, TAT sponsored Bangkok 2014 as another channel to boost the tourism market and to widely publicize the information to the cyclists about the cycling tourism in Thailand.
TAT join the activities under the concept of “So far So Green – By Two Wheels with Green Heart” recommending the attractive cycling routes with hotels, lodging together with the tour agencies. In the future, TAT will set up a policy to promote cycling tourism by inviting Tour Operator for cycling tourism from other countries to meet the Tour operator in Thailand for business opportunities. The highlight arranged in “So far So Green- By Two Wheels withGreen Heart” which the keen cyclist should not miss is the presentation of the special routes suitable for lifestyle as follows:
1. “Cycling through nature with fresh air and Ozone” – the cycling through natural scenery with fresh air especially for nature lovers.
2. “Cycling through the communities with cultural blending” cycling tour for unique lifestyle, tradition and culture of each community.
3. “Cycling tour through the charming ancient cities” back to the glorious past in the history which is the heritage of Thai people’s pride.
4. “Cycling through our two neighboring countries for goodrelationship” the scenic routes along the border to welcome Thai and our neighboring cyclists in AEC.
In addition, the interactive activities will be arranged to survey the new routes for cycling tours, games. prizes, and 3 D photograph taken with your bike partner. TAT expected to increase the number of Thai cyclists at 20% or from 260,000 to 320,000 and encourage the Thai cyclist to travel by bike from once a year to 2-3 times a year while the foreign cyclist may increase at 15% especially, the group of Exclusive Trip which will raise the number of cyclists at 15 – 20% from last year.
Ms. JantanaTiyawatcharapongse, Marketing Director of LA Bicycle (Thailand) Company Limited of the partners who always co-sponsors the event all the time said that LA Bicycles as the biggest manufacturer and distributor of the bicycles and also the leading of the business market in Thailand having the manufacturing base for exporting to other countries are manufacturing not only LA bicycles and LA PRO but also develop the high end bikes like INFINITE and licensed distributor for other 6 brands i.e. LOOK, AVENUE, CUBE, SCOTT, Wilier andcommencal as well as the distributor of over 30 popular brand bicycles accessories from all over the world.
To participate in the past Bangkok Bike, N.C.C. Exhibition Organizer Company Limited or NEO paid most attention to the details of this event as the first one was arranged in May as a kick off and the second one in October and those were successful beyond our expectation as nobody could estimate that the organizer could motivate the market of Bicycle exhibition 2 times in the same year which generated 200 million Baht cash flow, however, as a professional organizer with long experiences, N.C.C. had a good planning and clear concept of the event thus, the exhibition arranged in October was successful. So, LA Bicycle projected that, in the near future, Thailand will be the Bicycle Hub of AEAN because of the strongest potentiality in the region. LA. Bicycle is also confident that it is possible to join with N.C.C. Exhibition Organizer Company Limited to develop Bangkok Bike to definitely become the biggest International Bicycle Show in AEC in the near future.
In the third Bangkok Bike, LA Bicycle occupied a huge area of 400 square meters to display the quality goods over 20 brands from local and oversea where the audiences will find new products in the market exclusively.
The 3rd Bangkok Bike or Bicycle Exhibition for cycling lovers, the outstanding event which the cyclists can’t miss will be held during 1 – 4 May, 2014 at Hall 4, Impact Muang Thong Thani. Please find more details at phone numbers 02-2034232-5 or follow up the information about the event at www.bangkokbikeexpo.com or www.facebook.com/BKBikeExpo.