Bangkok--7 Jul--ZALORA
ZALORA, Asia’s leading online fashion destination, has debuted clothing and accessories brand, Material Girl this month. Created by the “Queen of Pop”, Madonna, together with her daughter Lola, Material Girl Fall 2014 is available to fashion and music fans across in Thailand at ZALORA.co.th.
Made for the trendy and fashion-forward, Material Girl has launched its fall 2014 marketing campaign featuring platinum-selling artist and Disney actress, Zendaya entitled, “Boardwalk Babe”. Clad in Material Girl apparel and footwear, Zendaya is captured in a series of playful imagery at the famous Coney Island boardwalk in Brooklyn, New York.
Madonna commented, “Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl.” Lola added, “I love how Zendaya makes her own style rules to fit her personality – that’s what Material Girl is all about, being yourself to the fullest."
“I am so excited to be chosen by Madonna and Lola as the new face of Material Girl; they are such a dynamic mother / daughter duo,” commented Zendaya. “Material Girl embraces having fun with fashion and being confident in your own skin… and who does that better than Madonna,” she added.
Zendaya is a multi-talented actress and Hollywood Records platinum-selling artist. Her first single, “Replay” was certified platinum after selling 1 million copies in the U.S this January. Most recently, Disney announced two new projects with Zendaya; she will star and co-produce in a spy television series and also star in the movie “Zapped” out this summer.
These accomplishments follow, among her many successful projects, her meteoric rise as a star of Disney Channel series, “Shake It Up!” that launched her to stardom.
Jose Ojeda Country Manager of ZALORA Thailand said, “We are so excited to introduce Material Girl to our line-up of international fashion brands, and we are certain our customers as well as fashion fans throughout the region will love it. You really won’t find a better nod of approval than having pop-culture icons such as Madonna and Zendaya backing a brand!”
Previously available at department stores in the US, Australia and Canada, and at free standing stores in China, Material Girl’s arrival on ZALORA highlights the company’s commitment to continually bring exclusive brands closer to fashion followers across the region and also to provide its customers the access to international high street fashion.
The 37-piece collection, which boasts a range of trendy peplum tops, printed pencil skirts and bodycon dresses, is now available at ZALORA Thailand. Shop the collection here: http://en.zalora.co.th/material-girl/