Bangkok--24 Jul--AIS
AIS launches “Serenade Emerald” to expand service quality experiences and special privileges from more than 10,000 shops throughout the country to customers or 3 highest customer groups who have total expense more than 900 baht.
AIS celebrate 10 years anniversary of Serenade by launching “Serenade Emerald” to expand Serenade customer base as well as intensively offering positive quality from all aspects of our services to ensure more special cares for our customers through the special programs for customers who have always trusted and used services featuring the following four Always Exclusive, Always On Top aspects: 1. Serenade Service; 2. Serenade Touch Point; 3. Serenade Privilege and 4. Serenade Activities, all of which were initially launched in 2004. Serenade comes in two forms, Serenade Platinum and Serenade Gold. Over 2 million people make up today’s customer base for Serenade. Most recently, Serenade Emerald has enjoyed even more growth.
Mrs. Vilasinee Puddhikarant, Chief Customer Officer Advanced Info Service Public Company Limited, or AIS says, “The service philosophy that AIS has always emphasized is quality service with positive experiences. Our ability to respond to customers comes from a good understanding of customer needs. And that’s why we were a pioneer in our commitment to studying customer behavior in depth. Then we used the information obtained to provide services to meet the needs of different customer groups (Segmentation). We are always improving our services.” In 2004, we launched AIS Serenade to offer special upgraded experiences to customers. Over the past 10 years, we have continued with the development of new services welcomed by our customers with the successful creation of new service dimensions. The latest customer satisfaction figure for the first half of 2014 was over 87%. The Net Promoter Score was positive, and the Churn total was under 1%.”
Mrs. Bussaya Satirapipatkul, Executive Vice President, Customer Service Management, says “From the policy of non-stop customer service development, this year we’ve devoted a budget of over 800 million baht to improving Serenade services with the launching of new upgrade dimensions for AIS Serenade in the following three areas:
1. Expansion of the customer care base and additional privilege levels with Serenade Emerald to provide additional care for customers with service terms ranging from 6 months-3 years and a total service value of 900 baht and up.
2. Upgrade and expansion of privileges for even more exclusivity and coverage to over 10,000 stores all over the country.
3. Opportunities for ordinary non-Serenade customers to easily access the exclusive Serenade Group Privileges by simply combining service costs with the highest three figures (3,000 baht to Platinum; 1,500 baht to Gold; and 900 baht to Emerald).
“Apart from being able to provide every special and unique service experience for our customers, we believe our unlimited designs and all-around special services reaffirm the ongoing commitment of every AIS employee to customer care and reciprocation of trust by our customers,” added Mrs. Bussaya.