Bangkok--5 Aug--Central Pattana
Expanding to a location with high potential in a satellite town to grab this business opportunity before others and support the town's growth.
It's the first time a theme mall brings the outdoor farm atmosphere inside the complex.
The grand opening under a marvelous orchid theme will be presided over by Her Royal Hingness Princess Srirasm, Royal Consort to His Royal Highness Crown Prince Maha Vajiralongkorn, on 15th August.
Central Pattana Plc or CPN is ready to open CPN's 25th shopping complex, CentralPlaza Salaya, a fabulous one-stop lifestyle shopping complex that offers the best and the widest range of goods. The project, valued at over 4.2 billion baht and situated on a land plot of over 68 rai covering retail space of 180,000 sq.m., is in a location with high economic potential in a big town on the outskirts of Bangkok with that is growing rapidly. Our shopping complex boasts over 250 stores of famous Thai and International brands under the concept Bring the Best Close to You. The best choices in each category of goods are offered to you here at our theme mall, the first of its kind that brings the atmosphere of an outdoor orchid farm into the complex. The development of CentralPlaza Salaya was an answer to the growth of satellite towns surrounding Bangkok. The location of CentalPlaza Salaya is in a residential hub where more and more people are moving to. CPN is ready to open CentalPlaza Salaya on 12th August and plans a grand opening under a marvelous orchid theme which will be presided over by Her Royal Hingness Princess Srirasm, Royal Consort to His Royal Highness Crown Prince Maha Vajiralongkorn, on 15th August. Bella Ranee, Alek Teeradetch and many other famous singers, actors and actresses will liven up special activities on the opening day.
Dr Nattakit Tangpoonsinthana, Executive Vice President, Marketing, of CPN, stated: "we saw a business opportunity to expand into a big town on the outskirts of Bangkok, sometimes called a satellite town, where there will be growth supported by good utilities and infrastructure. The location of CentalPlaza Salaya is in a residential hub where more and more people who are moving into the suburbs. We saw the potential of this area which is a residential hub with a high population density. The area's residents are people with mid-range to high income. There are over 100 mid-range and high-end housing projects in the area totaling over 700,000 households who are our primary and secondary target groups. The area is an educational hub filled with people of younger generations with high purchasing power. There are leading educational institutions, universities and schools as well as important government offices. The area is expected to grow in line with the new economic zone development plan for areas on the West of Bangkok. It is supported by various transportation development projects such as the Outer Ring Road and the blue and light red lines of the Metropolitan Rapid Transit. The urbanization of this area means there are a lot of urban people with modern lifestyles in this location with high potential. Thus, CPN aims to make CentralPlaza Salaya a center of living for urban people who have moved to this area. CPN is ready to bring new lifestyles to our customers in line with the concept Bring the Best Close to You. The best choices in each category of goods or the Top Best Buy items are offered to you here in one place."
CentralPlaza Salaya is the first theme mall that brings the outdoor atmosphere indoors. It is a lifestyle shopping center that offers the best choices of goods while boasting the atmosphere of an orchid farm, modernity and perfection. Orchid flowers which are the symbol of Salaya are a main component of the design of our complex. In addition, the interior and exterior design of our complex was also inspired by several unique symbols of Nakhon Pathom such as the Sanam Chandra Palace.
CentralPlaza Salaya caters to the demands of customers. Our main magnet is a Central Department Store. The complex also features stores of brands such as Tops Superstore, PowerBuy, SuperSports, B2S, OfficeMate and a food park. In addition, it boasts colors from a wide variety of famous brands such as Uniqlo, Cath Kidston, CC-OO, CPS, Esprit and Lyn Around. It is also a dining destination offering the best lifestyle restaurants such as Wine Connection, Zen Sushi & Sake, Yoshinoya, Ootoya, On the Table and Farm Design, all in one place. Visitors will also enjoy entertainment choices from 7 world-class movie theaters equipped with the Sony Digital Cinema 4K system, the latest cinema innovation, have authentic experience in 3D digital theaters. The Mario Land in new looks will bring them into the land of imagination featuring aquatic themes, little adventurous pirates and their friends. This happiness hub is sure to perfectly bring happiness to every group of customers.
As to CPN's marketing strategy for the opening of CentralPlaza Salaya, Dr Nattakit stated: "CPN is preparing to hold a series of events, one after another, as well as special promotions. CentralPlaza Salaya is open for the first time on 12th August. There will be a mini concert performed by heartthrob Kangsom of The Star fame. At 7.00 pm at the activity area in front of the complex, there will be a candle-lighting ceremony to honor Her Majesty Queen Sirikit on the occasion of Her Majesty's 82nd natal anniversary, which will be the grandest ceremony of its kind in Nakhon Pathom. The candles will be arranged into a candle sculpture resembling a large orchid, which is a symbol of Nakhon Pathom. There will also be a talking session where actor Porsche Saran and his mother will talk about their love and bond. On 15th August, the official grand opening ceremony of CentralPlaza Salaya will be presided over by Her Royal Hingness Princess Srirasm, Royal Consort to His Royal Highness Crown Prince Maha Vajiralongkorn. Several spectacular performances are lined up including a performance by the duo with powerful voices New and Jiew and a special fashion show where Alek Teeradetch, Ranee "Bella" Campen, Hun of The Star fame will be walking on the catwalk alongside famous models such as Yogurt Rawiwan, Si Phitsinee, Mali Coates and Rosie Choo. A mini concert of Ben Chalathit will cap off the evening. Throughout the day, the gorgeous emcee Patcharasri "Kalamare" Benjamas will liven up our events."
We are also employing innovative marketing strategies including digital marketing which creates a new trend and differences in our marketing campaign. For example, our "The Complex is Open, Be Surprised" activity allows participants to join in the fun via the CentralPlaza Salaya's Facebook fan page at facebook.com/CentralPlazaSalaya. When participants present the AR Code obtained from Facebook at our kiosk, our system will randomly select a prize they can receive from a participating store immediately. Prizes are valued at over 500,000 in total. Participants can also obtain an AR Code from a leaflet given out at any of the important areas throughout the CentralPlaza Salaya complex. In the Cute Boy & Cute Girl contest, we choose female and male college students who will be on the catwalk in our opening ceremony's fashion show. Students of any university in Nakhon Pathom can participate by submitting pictures to http://photocontest.centralplaza.co.th/salaya. The winners will receive a mobile phone and a chance to join the fashion show. We also join hands with our partners to run promotions and offer privileges to visitors including chances to win top prizes, a 1.369-million-baht fully loaded Honda Prius and a HTC ONE M8 mobile phone from DTAC. Visitors who spend 500 baht will get a complimentary Salaya Orchid bag.
CPN is aware of the importance of any community where we operate a shopping complex. We aim to make our complex a center of the community that gives good experiences to society and that community. We support CSR activities especially those related to education and offer space for holding activities that benefit society to government agencies and educational institutions. We are currently raising funds to donate to the Tiang Chirathivat Foundation and building a playground and organizing lunches for students of the Ban Bang Toey School in Nakhon Pathom. The hand-over ceremony will be on 12th September 2014. We would like you to join us in these activities.
CentralPlaza Salaya has 3 entrances opening onto Borommaratchachonnani Road. Our parking spaces can support up to 1,600 cars and 1,200 motorcycles. On the grand opening day, the complex offers additional parking spaces for another 600 vehicles.
CentralPlaza Salaya opens 11.00 am - 9.30 pm on Monday-Thursday, 11.00 am - 10.00 pm on Friday, 10.00 am - 10.00 pm on Saturday, 10.00 am - 9.30 pm on Sunday and 10.00 am - 9.30 pm on national holidays.
Facebook: facebook.com/CentralPlazaSalaya