Bangkok--21 Nov--Central Pattana
· FIRST COLLABORATION OF FIRMS IN CENTRAL GROUP - 4 GIANT STORES: CENTRALWORLD, ZEN, CENTRAL CHIDLOM AND CENTRAL EMBASSY TEAM UP
· CONNECTING EVERY SHOPPING MOOD - OFFERING BEST VALUE - AT CENTER OF CELEBRATIONS ON LONGEST FASHION AND LIFESTYLE STREET IN HEART OF BANGKOK
· ENDING YEAR WITH INCREDIBLE PROMOTIONS AND ENORMOUS DISCOUNTS FROM 25TH NOVEMBER - 31ST DECEMBER 2014
Central Group is announcing the first collaboration of its companies, spending over 10 MB baht on a big year-end campaign called "Central Celebration in Bangkok". CentralWorld, Zen, Central Chidlom and Central Embassy are joining hands to engage the shopping mood in the country. The heart of Bangkok will be changed into a zone full of life during the holidays. The overall market looks promising and visitors to the complexes will have a chance to get the best value for money through big promotions and huge discounts that connect to every shopping mood. They will be dazzled by an unprecedented spectacular display of lights and Christmas tree decorations at the center of world-class celebrations on the longest fashion and lifestyle street in the Ploenchit and Rajaprasong area in the heart of Bangkok. The big event, aimed at returning profits and bringing happiness to customers who have patronized Central Group throughout the year, will be held from 25th November - 31st December 2014.
Dr Nattakit Tangpoonsinthana, Executive Vice President, Marketing, Central Pattana Public Company Limited (CPN), stated: ‘the "Central Celebration in Bangkok" campaign to be held from 25th November - 31st December 2014 is the first collaboration of four leading companies in Central Group as a response to positive signs in regards to consumer purchasing power. As for CPN, it is spending over 250 MB baht decorating CentralWorld and the area in front of the complex to turn it into the country's landmark for the Christmas celebrations and the New Year countdown, which has become a globally well-known signature event. This year we are using the "UNIVERSE OF HAPPINESS" theme, presenting concerts by famous singers. We will be catering to people's needs with a parade of activities such as a gift festival offering gifts from many famous brands from 1st - 22nd December 2014, the Stylistic Voyage Pop Up Festival from 1st - 15th December 2014, which offers a variety of goods from many world-class fashion brands and features cool displays that prompts visitors to take pictures, and the Midnight Sale from 19th - 25th December, which offers discounts of over 70 % in every department on every floor. This year in order to surpass previous events, we will also hold the “A Long Kiss Groove Night by AMEX countdown event at Groove@CentralWorld”, a world-class hangout lifestyle destination, featuring many great activities throughout the night. To end our series of campaigns, we will present the highlight, UNIVERSE OF HAPPINESS, from 14th November 2014 - 12th January 2015, featuring a three-storey-high Snoopy balloon. Our shopping complexes nationwide will also be decorated with an army of over 2,000 Snoopy toys. The campaign will also feature a NASA space exhibition and many prize-giving activities at CentralWorld, and every CentralPlaza and CentralFestival nationwide. CPN believes these events will liven up the year-end holiday season and boost visitor traffic to the complexes by at least 15-20%, and increase shops' sales by over 20-30%. In addition, our events will help boost the country's economic figures and growth in the fourth quarter.’
Natira Boonsri, Managing Director, Zen Department Store, said: ‘Zen Department Store is spending over 20 million baht to give visitors many discounts and privileges. The first event is “Zen Make A Wish”, which is being held from 14th November 2014 - 1st March 2015. Visitors can collect stickers to earn up to 50% discounts, discount coupons, a Zen Make A Wish bag and tickets to world-class singers' concerts overseas. In addition, the department store, teaming up with Central, will be holding the Zen Midnight Sale from 26th November - 2nd December 2014 and in collaboration with CentralWorld from 19th - 25th December 2014. Visitors can enjoy their shopping while listening to music selected under the Music Meets Fashion concept by DJ Melissa, a celebrity DJ from MET 107 DJ Melissa, who will tell shoppers about new promotions and fashion trends. Zen will also hold the Zen Anniversary Celebration from 19th December 2014 - 4th January 2015 to celebrate its 23rd anniversary and offer privileges such as free cash coupons and super special air ticket deals for Emirates Airline and other prizes. We believe all these campaigns will delight Zen visitors and they will have a great time shopping.’
Piyawan Leelasompop, Senior Vice President of Marketing, Central Department Store, said: ‘We have split our budget into two parts: one part of 650 million baht will be used in all the 17 Central shopping complexes nationwide and the other part of 250 million baht will be used for Central Childlom's Central Celebration in Bangkok campaign. Visitors will be able to shop during the holiday season, throughout which we will be running three special promotions. The first one is the Central Midnight Sale, which will be held from 26th November 2014 - 2nd December 2014. Discounts up to 30% will be offered in every department on every floor until midnight. Visitors will be given cash coupons. Special activities to give away prizes such as gift vouchers and SF movie tickets will be organized at every store. There will also be mini-concerts and music selected by famous DJs. The Central Let's Celebrate 2015 will be run from 24th November 2014 - 1st March 2015. Visitors can shop and collect stickers to trade for up to 50% discounts. To end the year, we will be holding the Central Let's Celebrate Wow! event from 19th December 2014 - 4th January 2015. Besides collecting stickers to trade for discounts, visitors will be given cash coupons and enjoy the chance to purchase Emirates Airline air tickets at special prices. In addition, there will be the "Santa Comes to Central" activity during which Santa Claus will give presents to visitors on 24th December 2014 at the piano hall of Central Chidlom. We believe our visitors will be delighted and pleased by these events and activities. We hope the three year-end events will bring in 12 billion baht in revenue.’
Barom Bhicharnchitr, Managing Director, Central Embassy, said: ‘Central Embassy is spending 250 million baht on the luxury retail market by holding the "Siwalai Presents Le Cabinet De Curiosités of Thomas Erber 2014 at Central Embassy”, a world-class marketing activity that also features Thainess and doubles as the first lifestyle festival of Asia, which will help Thailand become a destination of world-class luxury experience. This is our first collaboration with Thomas Erber, who is well known in the arts and fashion circles, and who has organized similar events in Paris, London, Berlin and New York. Our event will be held from 20th November - 21st December 2014. The official launch is on 20th December 2014. After that, the Everybody's Christmas campaign will kick off. Two top spenders who shop at Central Embassy from 28th November - 31st December will be flown (business class) on a trip to the USA from 27th - 31st May 2015. They will have a chance to see the Tony Bennett& Lady Gaga Live In USA concert on Saturday 30th May 2015 at the Hollywood Bowl. We also have thousands of gifts for visitors who shop and participate in various activities at our complex. We are confident that our activities will be well received by Thai visitors and will help boost the number of foreign visitors by at least 20%.’
The "Central Celebration in Bangkok" campaign is the beginning of the Christmas and New Year holidays that will connect every mood and bring the colors of the holiday season to the Ploenchit and Rajaprasong area, making it the center of world-class celebrations on the longest fashion and lifestyle street in the heart of Bangkok. On 25th November 2014 CentralWorld will light its 30-meter tall Christmas tree, the tallest in Southeast Asia, for the first time. Visitors will be delighted by an army of Snoopy toys, a giant Snoopy balloon and Christmas carols. Meanwhile, Zen Department Store will be decorated with Colorful Millennium Light on all of the seven floors. For the first time, a giant bronze Christmas tree with height of over 10 meters will be set up in the Zen event arena. Unique window displays featuring Christmas trees will decorate our complex from 14th November 2014 - 1st March 2015. The lighting at Central Chidlom and Central Embassy will kick off on 28th November. Visitors will be delighted by a new kind of Christmas tree and dazzled by Central Chidlom's lighting display and the sparkling decorative lights that adorn the street in a long line and reach Central Embassy, which will be decorated in the Merry Town theme. Visitors will also enjoy confectionery shops, adorable mascots and music from famous DJs.
The "Central Celebration in Bangkok", which connects to every shopping and celebrating mood in the heart of Bangkok, will be held at CentralWorld, Zen, Central Chidlom and Central Embassy from 25th November - 31st December 2014 * or as stipulated by the campaign's conditions.