Bangkok--28 Nov--Aziam Burson-Marsteller
Honda Automobile (Thailand) Co., Ltd. is joining the 31st Thailand International Motor Expo under the theme of “Drive to the Next Enjoyment”, showing 15 models of Honda automobiles that meet the needs of all customers’ lifestyles. The highlight at the Honda Pavilion is the all-new Honda HR-V, a Premium Sport Crossover for which Thailand is the first country to launch this model in the ASEAN region; as well as the all-new Honda CR-V; and the Honda Mobilio, available in a new Sporty Sunset Orange II color, which is being displayed at this event for the first time. In addition, there are many special promotions and fun activities during the expo, which runs from 29 November until 10 December 2014 at the Honda Pavilion, Booth A14, IMPACT Challenger Hall 1-3.
Mr. Pitak Pruittisarikorn, Chief Operating Officer of Honda Automobile (Thailand) Co., Ltd., said, “At this year’s Motor Expo, Honda is proudly presenting our pavilion under the theme of ‘Drive to the Next Enjoyment‘, reflecting our strong commitment to creating happiness and offering fun-to-drive Honda cars that perfectly fulfill the various lifestyle preferences of customers. You’ll experience our display of 15 different models of Honda automobiles, with a total 25 vehicles. Our highlight this year is the all-new Honda HR-V, a Premium Sport Crossover that sets a new benchmark for the Thai automobile market. It is a new choice for those who are looking for a SUV vehicle that perfectly matches their various needs. The all-new Honda HR-V has already received a great welcome from Thai customers with more than 4,000 bookings in just 10 days after the launch. We are also featuring the all-new Honda CR-V that comes with a sleek and luxurious design reflecting its bold and sporty attributes, and the Honda Mobilio that comes in the new Sporty Sunset Orange II color, along with other Honda automobiles that are also on display for visitors to experience up close.”
The all-new Honda HR-V was developed by integrating the best in every angle including the perfect meeting of the sporty exterior design and spacious interior, maximum comfort, premium functions, and high performance. It is powered by a 1.8-litre engine together with a new Continuously Variable Transmission developed under Honda’s Earth Dreams Technology to deliver exciting driving and greater fuel efficiency. The engine is compatible with E85 fuel. The all-new Honda HR-V is also equipped with a full range of advanced safety technologies.
Also, there is the new Honda CR-V, a stylish sport utility vehicle (SUV) with a sleek and luxurious design featuring new headlights and LED Daytime Running Lights; and new front and rear bumpers. It is powered by a new 2.4-litre engine developed under Honda’s Earth Dreams Technology along with the new Continuously Variable Transmission. It also comes with advanced safety technology including Honda LaneWatch and an extensive range of standard safety features in all variants.
The Honda Mobilio, a sub-compact multi-utility vehicle powered by a 1.5-litre engine, is available in 2-row and 3-row seat variants, both with a large utility space and multi-adjustable functions for various uses. It is now available in the new Sporty Sunset Orange II color, displayed at this event for the first time.
On the occasion of Honda’s 50th anniversary in Thailand, Honda has introduced a special campaign called “Honda 50 Years, Happy 50 Million Baht” to express our gratitude to our Thai customers for their continuous trust and tremendous support. Customers who purchase any Honda model from today until 31 December 2014 will get a chance to win one of many prizes every month such as a 1-kilogram gold bar; Honda Mobilio; home theater and television sets; Honda motorcycles; and iPhone 6 Plus smart phones. In the first October prize draw, Khun Sunee Tangngam was the lucky winner of a 1-kilogram gold bar with 99.99% purity and 65.5-baht weight, worth 1.3 million baht. Two prizes of a Honda Mobilio RS AT in White Orchid (Pearl), each worth 749,000 baht, went to Khun Sorita Tipsantia and Khun Aumaphon Rotwilai. For the list of 200 other prize winners, please check at www.honda.co.th.
Customers who purchase any Honda model from today until 31 December 2014 will also get another two chances to win a prize in the November and December draws. In addition, they will qualify to win a special prize of a “Family Trip to Japan”, with 50 prizes of a trip for four members of the family. There are a total of 659 prizes in the campaign worth a total value of more than 50 million baht.
There are also many special promotions for all Honda automobile models at the Motor Expo and also at Honda showrooms nationwide. These privileges vary according to model:
- The Brio and the Brio Amaze come with 0% interest plus free first-class car insurance.
- The City and City CNG come with 0% interest or a 0-Baht down payment; a 3-month 0-Baht installment; or free first-class car insurance.
- The Jazz comes with 1.99% interest or free first-class car insurance; or an installment of 4,102 baht per month.
- The Civic comes with 1.39% interest or free first-class car insurance.
- The Accord 2.4L comes with 1.39% interest or free first-class car insurance.
- The Accord Hybrid comes with 1.99% interest or free first-class car insurance.
- The Freed comes with 0.79% interest plus free first-class car insurance.
- The Odyssey E variant comes with 1.99% interest.
- The “Honda Ultimate Care” campaign offers an extra 5-year warranty for selected models only.
- All Honda car owners will get a special offer of only 2.09% interest for the all-new HR-V, all-new CR-V, and Mobilio.
There will be an interesting range of entertainment provided by singers and Channel 7 TV stars, who will also join in activities at the Honda Pavilion on 30 November, and 5, 6 and 10 December, to promote the “Honda LPGA THAILAND 2015”. The first 100 customers who book a Honda automobile at the Expo will be eligible to join the Honda Exclusive Golf Challenge 2015 on 6 February 2015, with lucky candidates selected to join a golf game with world-class women golfers in the Honda LPGA THAILAND 2015 Pro-Am round.
For further information, please visit Honda’s pavilion at the 31st Bangkok International Motor Expo, Honda's showrooms nationwide, or www.honda.co.th
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Media Relations:
Honda Automobile (Thailand) Co., Ltd.
Siriporn Srisuk Tel: 0 2341 7888 ext 2031 E-mail:
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Sasiwan Thongdelert Tel: 0 2341 7888 ext 2032 E-mail:
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Aziam Burson-Marsteller Co., Ltd.
Piyanuch Moongprasobporn Tel: 0 2252 9871-7 E-mail:
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Satida Srithanyathorn Tel: 0 2252 9871-7 E-mail:
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