Bangkok--22 Dec--Play Communications
- 10 million shoppers visited Lazada’s websites and mobile apps in 24 hours
- 200 thousand customers placed orders for over 500 thousand items
12 December marked one of the busiest days in Southeast Asia’s online retail market as Lazada had its biggest sale ever on the grand finale of its annual Online Festival campaign.
The month-long campaign, which kicked off with a day of mega sales on 11 November, continued with special daily offers before culminating in a grand 24-hour sale on 12 December. Shoppers were treated to a full day of bargains including special night promotions, 16 hourly flash sales as well as free delivery on all payments.
Within 24 hours, the online shopping mall saw a record-breaking spike in traffic, customers and orders. 10 million shoppers visited Lazada’s websites and mobile applications, and 200 thousand customers placed orders for over 500 thousand items.
Mobile continues to be a key driver of growth in the region representing 50% of overall traffic, with almost 100 thousand additional Lazada mobile application downloads on that day alone. Fashion is proving to be one of its fastest growing categories. Launched only three months ago, 10 thousand pieces of Lazada's in-house private label collection LZD were snapped up in a day.
“We thank our customers for their trust and continued support of the month-long Lazada Online Festival campaign. We will continue to enhance their shopping experience and offer the best of both worlds to our customers – great deals to be purchased at their own convenience!” said Riccardo Basile , CEO of Lazada Thailand .
Home to over 500 million consumers, online spending across Southeast Asia has the potential to hit US$35 billion by 2020, according to a UBS study released in June 2014. Riccardo added, “The eCommerce market in Southeast Asia is growing rapidly. The results of our Online Festival campaign in one single day demonstrate that the region’s consumers are ready to shop online.”