กรุงเทพฯ--22 ม.ค.--Delivering Asia Communications
New York Style Steak & Burger has a recipe for success based on keeping it simple, offering the best prime USDA Certified Angus Beef and sublime fresh-ground burgers
New York Style Steak & Burger, a runaway success in Shanghai and Beijing created by a born-and-bred New York native, now has a Bangkok restaurant owned and managed by a former model, Thai cooking and catering expert and self-confessed 'steak freak', Khun Naalinlat, better known as Lina. Located in Park 22, a stylish new dining complex in developing hotspot Sukumvit Soi 22, New York Style Steak & Burger puts great stock in getting the little things right, paying attention to detail, and delivering on promises.
"All our USA steaks are USDA (US Department of Agriculture) Certified Angus Beef," she said. "Other labels may say Angus but only Certified Angus Beef, a brand established by the non-profit American Angus Assocation in 1978, has been inspected for quality and wholesomeness by the USDA and graded for quality and consistency.
"You have Prime, Choice and Select grades, with Prime the top of the scale, awarded only for beef cuts of exceptional quality. Marbling plays a big role in quality grading - the little white flecks in beef are the key to flavour. Certified Angus Beef is incredibly flavourful, tender and juicy because of the high amounts of marbling in every cut."
The graduate of the Oriental Culinary School and a steak connoisseur herself, Lina met Dennis Braco, owner and founder of New York Style Steak & Burgers, New York Style Pizza and fine dining restaurant Shanghai Slim's, while working in Shanghai. Mr Braco's group has been a sensation in China, with 18 restaurants in operation in Shanghai and Beijing and regular customers including a who's who of US NBA stars, reality television star, hotel heiress and sometime DJ Paris Hilton, and Allan Wu, from AXN's Amazing Race Singapore.
Both foodies, Lina and Dennis connected right away. On a trip to Bangkok, it was Dennis who suggested to Lina that she open a New York Style Steak & Burger in Bangkok. Both saw the opportunity in the City of Angels, with a marked lack of quality at the right price. When the opportunity to secure a prime second floor and balcony space in Park 22 presented itself, the rest quickly fell into place.
The signature burger dish is the Manhattan Monster, a mighty plate adding bacon, cheese and fried egg to the sizeable 220g pure, homemade grounded beef, costing THB450. Other burgers such as The Petite start at THB250, and there is also a range of sliders for smaller bites. Steaks begin from THB1,150 for 250 gms of striploin. American Craft Beer and freely poured cocktails named after New York districts – such as Little Italy and Brooklyn Bridge - are also available. Seating is inside or on a chilled out balcony area.
Lina said she would be following to the letter the 'secret' to New York Style Steak & Burger's success, namely grinding imported fresh beef every day, using a custom-made char-broiler and making all toppings, condiments and sauces in-house, with fresh and where possible locally sourced ingredients.
In Shanghai, critics have raved about the experience: 'The KING of Burgerland ... ' (Shanghai Xpat), 'The Best Beef Burger in Shanghai....hands down' (Time Out), and from Sugared&Spiced.com, this piece of advice: "Go to NY Style Steak & Burger and order The Manhattan Monster. The beef patty itself is made with not much else other than good meat, and is accompanied by crisp bacon, cheddar cheese, fried egg, firehouse chili, onions rings (a little mountain of 'em), lettuce, pickles, and tomato. Served with a side of fries, this burger will fill you up no matter how hungry you are."
For further information or high-resolution photography, please contact:
Naalinlat Kollmann
Owner
New York Style Steak & Burger
Tel: +66 94 482 4769
Email:
[email protected]
Kamolux (Mint) Israngkul Na Ayuthaya
Communications Director - Thailand
Delivering Asia Communications
Direct Phone: +66 (0) 2246 1159
Mobile Phone: +66 (0) 89 920 6980
Email:
[email protected]
Website: www.deliveringcommunications.com