Bangkok--3 Feb--S.S. Manufacturing
“Dr. Somchai”, Thai cosmeceutical brand with 40 years of history, changed its image to suit the lifestyle of younger generation by introducing the new management, presenter, Khemanij ‘Pancake’ Jamikorn, and products that serve their needs. On this occasion, the Company penetrates the market to better reach the customers by using safe beauty treatment and green manufacturing process as the key component of its code of conduct.
Dr. Ornin Ruangwattanasuk, Chief Executive Officer, together with Dr. Napachat Ruangwattanasuk, Managing Director, and Dr. Somchai Ruangwattanasuk, founder of S.S. Manufacturing Co., Ltd., unveiled the new image and new presenter of the latest advertising campaign called “Choose the right skin ... for you”. The Company also revealed the business guideline by applying the marketing mix that best reaches the target segment, younger generation. In additional, the logo is modernized yet maintains the credibility of ‘Dr. Somchai’ as the first Thai cosmeceutical brand. The products, whose quality is guaranteed by the team of dermatologists and pharmacists with over 40 years of experience, has been trusted for addressing the skin concern by using safe ingredients that meets the standard, just like when Dr. Somchai first formulated the products for his patients. The brand also earns the green label, which indicates the eco-friendly manufacturing process. The products themselves are very effective and easy to use. For example, Four Steps to Stop Pimples brings back the clear complexion in four simple steps – applying, washing, wiping and touching. To target the users’ specific needs, the products are available in several lines, such as acne treatment, whitening and lift & firm.
To better approach the customers, the Company expanded the distribution channels, such as shopping malls, stores, modern trade, convenient stores, and e-commerce, as well as penetrating the foreign markets. It uses modern and attractive media, such as QR code and Shelf talker, to promote the products while holding activities to boost sales and create ultimate shopping experience. Furthermore, both online and offline marketing communication channels helps the Company reach the target group faster. The customer relation department provides advices and answers any questions about products via call center 081-843-9888 and Dr Somchai Facebook, which wins 99% of customer satisfaction. Finally, the Company aims to increase the domestic sales volume by at least 15% and foreign sales volume over 200% compared to last year.