Bangkok--16 Feb--Polyplus PR
Ichitan Group Plc., is set to launch a summer campaign “ICHITAN Rapid Rich Part 4” with the unbeatable prizes ever “50 luxurious Mercedes Benz in 50 days”, increasing the chances of winning for consumers with a record-breaking prizes worth a combined 123.4 million Baht. Also two of famous actresses, Benz-Pornchita and Nuclear-Hunsa, join the launching of the campaign at Siam Paragon.
ICHITAN Group returns with a highly expected summer campaign after a phenomenon success in the past three years. Using consumers’ mind reading strategy to initiate campaign that giveaways a newer, larger prizes in a faster rate, “ICHITAN Rapid Rich Part 4, giving away 50 Mercedes Benz in 50 days,” with 3 monthly lucky grand prize of Mercedes Benz SLK200, luxury car valued 3.69 million Baht and even more special with the everyday 2nd prize deal, 47 Mercedes Benz CLA 180, each valued at 2.39 million Baht, totaling of 50 cars giveaway in 50 days, worth more than 123.4 million Baht, the highest giveaway prizes ever!
To participate in ‘ICHITAN Rappid Rich Part 4’ simply press *711* follow by code number under the bottle cap or inside the box of any ICHITAN and Yen Yen products, press # and send. Consumers can participate from all mobile operators at no cost from March 5 – May 21, 2015. Lucky winners will be announced every Monday – Frid at 5 p.m. via SMS or check through www.facebook.com/ichitan and www.ichitandrink.com
Tan Passakornnatee, President & CEO of Ichitan Group Plc. revealed that “ICHITAN Rapid Rich” is one of ICHITAN’s key annual marketing strategy that not only push the sales revenue to reach the company’s target, but also stimulate total RTD tea market to expand to 15.4 billion Baht. It is expected to propel 15% market growth this year.
For this year, Ichitan chose luxury Mercedes up to 50 cars as the prizes with the confidence that Mercedes Benz is one of dream cars in consumers’ mind, a luxury car that people of all ages desire to acquire. In adding a grand prize as Mercedes Benz as many as 50 awards is to create more chances for consumers to win every day. The other element of the campaign remains the same such as no charge on sending code number under the bottle cap from all mobile operators, no subject to withholding tax. These elements continue to provide conveniences to consumers.
Moreover, Ichitan Group has put forward an integrated marketing strategy to drive revenue targets at 7,500 million Baht this year, such as an ongoing launch of new products in both RTD teas and Yen Yen herbal beverages to meet consumer needs. The group also focuses on increase production capacity to the most effective level. Currently, Ichitan plant has a production capacity of a billion bottles and 200 million boxes a year and is now rising to 1.2 billion bottles. This increases ability for the group to manage cost to be able to complete within the country and Asian region as well as accommodating beverage manufacturing (OEM) in unlimited variety of categories. The addition of fruit juice Bireley's into production port is to acquire new consumer base as well as partnering with alliance who is strong in both regional and global levels in order to penetrate into Indonesia which is the largest market in Asean.
“ICHITAN Rapid Rich Part 4” is a big annual promotional campaign that will be run only once a year to create fun and to stimulate the overall market. Other than the main campaign, the group will focus on activities in each segment such as modern trade, traditional trade, and teen consumers by using communication on specific channels to comply with current competitive situation in the market.
“Thailand business sector must build a strong and solid base in production technology development and innovative marketing concept to be ready to support the Treaty of ASEAN Economics Community (AEC) that will happen this year. Today, we have to keep an eye on AEC market with over 600 million consumers as a goal because players in the region are also preparing to march into Thailand market. Nevertheless, the competitions and innovative marketing ideas will enhance and stabilize the potential of Thailand’s economic development in the future.” Tan Ichitan concluded.