Bangkok--17 Mar--Oakwood Asia Pacific
Forget the unbranded soap and shampoo.
Increasingly, the world's leading hotels and serviced residences are teaming up with high-end consumer brands to supply quality bathroom amenities. And while luxury is the name of the game, being ‘environmentally friendly' is of equal – if not greater – importance.
Supporting the trend, premium Australian skincare brand, APPELLES Skincare, and renowned Australian fashion designer, Peter Morrissey (both owned by Vanity Group) are proud to announce a new partnership with Oakwood Asia Pacific. The APPELLES Classic range will be offered at Oakwood Premier properties, while Peter Morrissey's Sea Blossom Signatures Collection will be provided at Oakwood Residence and Oakwood Apartments properties.
Peter Morrissey has been a prominent designer in the Australian fashion industry since the 1980s, having dressed A-list stars including Nicole Kidman and Kylie Minogue, and supermodels Elle MacPherson and Naomi Campbell. Defined by his overarching philosophy "I want to fashion people's lives, not just their wardrobes", his hair and body Signatures Collection is reminiscent of the classic Morrissey style.
This partnership with Oakwood Asia Pacific marks a significant expansion into the Asian market for both Morrissey and APPELLES, with both brands available to Oakwood guests in China, Hong Kong, India, Thailand, Japan, Korea, Indonesia and the Philippines.
"We know that consumption of hotel toiletries is up dramatically from what it was 10, even 5 years ago. At the same time, guest expectations have continued to evolve, with a growing demand for designer labels," says Andre DeLaite, Vice President of Vanity Group – Asia & North America. "Supplying an unbranded product just isn't going to cut it anymore. All over the world, hotels are adopting premium amenities that look elegant, are environmentally friendly, and have a strong social presence, with a consumer brand identity that is aligned to the properties."
Dean Schreiber, Managing Director of Oakwood Asia Pacific explained, "Oakwood Premier is all about prestige, quality and exclusivity. Our international travellers demand luxury in every respect – from the design, quality of furnishings and certainly such amenities as their toiletries."
"No less demanding, albeit in different ways, are our guests at Oakwood Residence and Oakwood Apartments. Oakwood Residence guests' primary concern is their family, and eco-friendliness is certainly high on their list of priorities, while Oakwood Apartments' guests are very much in-tune with all the contemporary trends and lifestyles."
"APPELLES is perfectly suited to the type of guests we attract at Oakwood Premier, while Peter Morrissey's Signatures Range was the clear best choice for our Oakwood Residence and Oakwood Apartments brands. In both cases, the fact that these are well-known and eco-friendly consumer brands was a strong factor in our decision. The overarching aim is to make our guests feel at home – with products that they genuinely love to use in their own homes."
For more information and interview requests, please contact:
Elizabeth McLaren
Marketing Manager, Vanity Group
M: 0410 279 273
E:
[email protected].