Bangkok--25 Mar--Nissan Motor
Leading with a passion for “Innovation that excites” to fulfill customer demands and meet lifestyle expectations
Nissan Motor (Thailand) Co., Ltd., one of the world’s leading manufacturers of innovative, exciting automobiles, reaffirms its passionate mindset focusing on “Innovation that excites” with a full line-up of the nine Nissan models available in Thailand, at the 36th Bangkok International Motor Show, 25 March – 5 April 2015, Challenger 1-3, IMPACT Muang Thong Thani.
“Over the past five years after launching the first eco car in Thailand - Nissan March in 2010 and the first eco-car sedan in Thailand - Nissan Almera in 2011, Nissan Motor Thailand has transformed itself completely into a company that leads with innovation: making advanced high-end technology accessible to the mainstream market. We are focused on introducing new products with cutting-edge features for safety, comfort, and enjoyable driving. Most importantly, the nine models already launched in Thailand have all met with great global success, thus we are confident that they can satisfy all the demands and lifestyles needs of our Thai customers,” said Mr.Prapat Choeychom, Senior Vice-President Marketing and Sales of Nissan Motor (Thailand).
Mr.Prapat noted that in addition to Nissan’s passion for innovation in technology and design, Nissan has also concentrated on a rapid expansion of customer support networks so that Nissan drivers’ ownership experience meets or exceeds their expectations in every respect.
Our sales and dealer network has expanded rapidly in terms of both number and quality, from 156 dealers in 2010 to 209 today, and we expect to have nation-wide 220 dealers by the end of this year. This means there is a Nissan dealer near every customer and potential customer.
At the same time we have invested heavily in expanding and strengthening our after sales service capacity in terms of training, equipment and availability of genuine, value-for-money spare parts and accessories.
Nissan’s high profile booth at the motor show, under the concept of “Innovation that excites”, occupies 1,728 sq m of space. The highlights are the four models with advanced technology, in- trend design, environment friendly and good safety, namely, New Nissan JUKE, All-New Nissan X-Trail, Nissan NP300 Navara and Nissan Almera Sportech.
Highlights of Nissan vehicles at the 36th Bangkok International Motor Show:
New Nissan Juke:
The New Nissan Juke, the 1.6L unique sport crossover, is newly refreshed from front to rear with a bolder, futuristic design. The Juke minor change comes with six airbags for added safety, “EZ Talk” and Digital Signal Processing (DSP) which enhance driving pleasures while the I-CON system allows drivers to adjust driving modes and climate the way they like. Since its launch in Thailand in late 2013, more than 10,000 units of Nissan Juke have been sold. Today, on a global scale, more than one million units of Juke are serving satisfied customers on streets in Japan, Europe, North America, as well as in other regions.
All-New Nissan X-Trail:
The 5+2 seat SUV Nissan X-Trail features “first-in-segment” advanced safety and comfort technologies, such as the Auto-Lift Gate, Around-View Monitor (AVM) and Advanced Chassis Control, which includes Active Engine Brake (AEB), Active Ride Control (ARC), and Active Trace Control (ATC). The Nissan X-Trail is the Number One SUV in Japan, and it has been well-received by customers in every market, including Thailand.
The Nissan X-Trail is available in four variants: 2.0S CVT 2WD, 2.0E CVT 2WD, 2.0V CVT 4WD, and 2.5V CVT 4WD. The MR20DD, 2.0L gasoline engine in the Nissan X-Trail is newly developed with Direct Injection for added fuel economy, churning out 144 HP while the 2.5L QR25DE engine produces 171 HP.
Nissan NP300 Navara:
Raising the bar of the pick-up market in Thailand, the Nissan NP300 Navara now offers a full model line-up for both heavy-duty commercial and private uses with gasoline and diesel engines available in all variants: Double-Cab, King-Cab, and Single-Cab. Most importantly, the Single-Cab NP300 Navara is the first in its segment to offer rear-view camera andside-steps, which enhance safety while making loading and unloading easier for users.
The Nissan NP300 Navara is equipped with a 2.5-litre engine, producing the highest horsepower at 190 HP with improved fuel efficiency. A wide-range 7-speed automatic transmission helps ensure fuel economy and a smoother ride. With a full-length, fully boxed ladder frame, the NP300 Navara has proven to be one of the toughest pickups on the road by adding torsional stiffness to enhance performance.
Nissan Almera Sportech:
In 2011, Nissan strengthened its pioneering spirit with the introduction of the first eco-car sedan in Thailand, the “Nissan Almera”. Strongly acclaimed for its roominess, fuel efficiency, and unmatched value for money, the Nissan Almera remains the Number One Eco-car Sedan in the market until today. Recently the company introduced the “Nissan Almera Sportech”, a refreshed version with sportier features, including Daytime Running Lights, sporty aero parts, and a bolder Smoke Chrome-design front grille and alloy wheels.
Also showcased at the Nissan Booth at the 36th Bangkok International Motor Show are five other exceptional Nissan models: the ultimate luxury sedan, the “Nissan Teana”; the premium design that comes with fuel efficiency, the “Nissan Sylphy”; the impressively agile, with enhanced visibility, “Nissan March”; the 16-seat, with 18 air conditioning outlets, powerful commercial vehicle “Nissan Urvan”; and the multi-utility vehicle for all lifestyles “Nissan Livina”.
Nissan offers a wide range of special promotional campaigns for each model at the 36th Bangkok International Motor Show, as well as at Nissan showrooms nationwide, including the lowest 5-percent down payment, free first-class auto insurance, and interest-free financial programs. The promotions start from 25 March until 5 April. Challenger Hall 1-3 Impact Maung Thong