Bangkok--25 Mar--DC Consultants and Marketing Communications
Hi-end Jewellery maker Roos makes debut in Thailand, targeting hi-end customers with aim to expand business covering ASEAN in 5 years
European jewelry-maker Roos has made its debut in Thailand. It joins forces with South East Asia partner Market Access Co Ltd, as a sole distributor of its hi-end jewelry, to target hi-end customers who love jewelry that comes with premium quality, a unique design and a perfect combination of rose cut and brilliant cut diamonds. The company does not make more than ten copies of one particular model, which assures the exclusiveness of Roos. Its jewelry has become a true collector’s item and it is now being auctioned at Christies and Sotheby’s. It aims at expanding business to cover ASEAN region in the next two years.
Roos founder and designer Rien Rozendaal said Roos is a successful brand in Europe, sold in the Netherlands and Belgium through approximately 150 jewelers. We plan to open 70 new shops in China soon to meet the increasing demand. And to offer more choices for the Thai consumers who want to be the owner of a European style jewelry with premium quality, we decided to bring our hi-end jewelry under the brand Roos to market in Thailand. We trust Market Access Co Ltd, Thailand’s market expert in luxury products distributing through online shops and flagship stores, as our sole distributor to market our products in ASEAN region.
“The history of our brand of diamonds goes back as many as 175 years. With the strength of its outstanding European design style, the unique exclusive looks simple but elegant. Created from the inspiration, we use a perfect blend of rose cut diamonds with the Brilliant Cut to guarantee that no one can do it like us. This represents a superior taste. Each collection was originally created in a limited edition of 10 pieces, so that the owner can be proud to be the owner of such an invaluable piece of jewelry. The key is that each design has its uniqueness. To design each collection, my inspiration is that I would like to offer the best thing to the people that I love. And this special collection to be launched in Thailand will be a design that wins the heart of the Thai ladies for sure," Mr. Rozendaal said.
Somkiat Chaisuparakul, Chief Executive Officer, Market Access Co, Ltd said that Thailand’s gem and jewelry market has a high growth potential. The market value in 2015, especially diamond is about 78 billion baht, with a proportion of imports at 19 billion baht and domestic production for export of 59 billion baht. With the economic situation that is getting better entrepreneurs have more confident that the market will rebound once again. (Although imports fell by more than 42% compared to 2013). And this is a great opportunity for us to join forces with Roos in expanding markets from Europe to Asia. Using Thailand as a hub to support the liberalization of the AEC market later this year, we will market our diamond jewelry, branded ROOS to customers in Thailand and Southeast Asia. With the confidence that our precious luxury diamond, with a unique design and personality, designed from the imagination and creativity of expert, it will be popular among the high-end customers in Thailand. We aim to become the top brand jewelry of Thailand within the next 2 years, before expanding market to cover Southeast Asia region in the future. We aim to enter Malaysia, Singapore, Indonesia, Brunei and Myanmar soon.
“We are looking for high potential dealers interested in becoming a part of Roos Franchise in Thailand and Southeast Asia. The candidates must process a strong interest in jewelry business, good connecting in the local high net worth individuals with good track records in the businesses. They must be ready to open the flagship store within May 2015. I am confident that Roos will become the Thai ladies’ most admired brand as it is a long successful brand in Europe,” Somkiat said.
However, the price of the jewelry in the collection, the company revealed that its pricing strategy makes it a reasonable price, from 1,000 to US $ 10,000, or about 33,000 to 330,000 baht (exchange rate at around 33 baht per 1 USD). It is expected that its revenue from Asia will increase to 30% within the next two years. This will support the business in Europe as well. The people who are interested in representing or prospective customers can visit. www.roos1835bangkok.com.
Market Access Co., Ltd. DC Consultants and Marketing Communications Ltd.
Chanokpol Chaisuparakul Chonthicha Naewmalee
Tel. 0-2716-1246, 081-808-3751 Tel. 0-2610-2380
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