Bangkok--19 May--
LINE Creators Market Releases Revenue and Usage Statistics for First Year of Sticker Sales
JPY 8.94 Billion in Total Sticker Sales, Average Revenue for Top 10 Best-Selling Creators Breaks JPY 100 Million
Over 100,000 Sticker Sets Currently on Sale from Over 390,000 Registered Creators
LINE Corporation has released revenue and usage statistics for LINE Creators Market, its platform that allows users to create and sell their own LINE stickers (https://creator.line.me). The figures cover the first year since the sale and purchase of creator-produced stickers began on May 8, 2014 to May 7, 2015.
LINE Creators Market is a platform that allows LINE users all over the world to create and sell their own LINE stickers. After passing LINE’s review process, creators’ stickers go on sale in LINE STORE (https://store.line.me) and the LINE in-app Sticker Shop where they can be purchased by other LINE users. Approximately 50% of sales for these stickers goes back to the creator after a 30% service charge from App Store, Google Play or other relevant app shop is deducted.
Since creators’ stickers that have completed the review process first became available for purchase on May 8, 2014, over 100,000 sticker sets have been put up for sale. As of May 7, 2015, over 390,000 creators (Figure 1) from over 156 countries have signed up for Creators Market, and the total amount of revenue generated from the sale of creators’ stickers has exploded to over JPY 8.946 billion.
Taking a closer look at sales of individual sticker sets, the average earnings for best-selling stickers reached JPY 50.5 million for the top 10 sellers. The service also hosts many creators with multiple sticker sets for sale. The statistics for individual creator revenue show that the average earnings for the best-selling creators was JPY 109 million for the top 10. Some creators were able to generate over JPY 100 million in sales for the first time in the history of the service. Many characters originally designed as creators’ stickers have received merchandising and publishing deals, and more still have gone on to collaborate with other corporations, proving that the sticker-based platform has become an incubator for creativity and nurturing new ideas.
LINE Creators Market plans to add new features that promise to make stickers easier to create and search for in the future.