Bangkok--19 Jul--dtac
dtac is ready to be the first company in Thailand to be awarded with Most Creative Community Promotion or Launch from Lithy Awards.
dtac Online Community has blossomed in providing alternative customer communication channel via online social CRM platform. dtac is the first and only mobile operator in Thailand to offer this community campaign. The campaign has been successful as it took only 6 months after official launch in last December to achieve over one million visitors. Early in June, it was internationally recognized acknowledged by winning 'Most Creative Community Promotion or Launch' award in the 5th Lithium Digital Customer Excellence Awards held in San Francisco, USA.
Mr. Lars-Åke Norling, Chief Executive Officer of Total Access Communication PLC. or dtac said: "For dtac to become the leading mobile internet operator, we have organized four key developing structures and one of them is 'Because we care'. Since we do care, we are willing to give our customers the best experiences from our staff in every channel especially the dramatically-growing online channels.
"The popularity of social media usage has been increasing rapidly. In Thailand, the number of Facebook users is ranked the third in the world and the number of Lines users is the second to Japan. More than 85% of Thai internet users use YouTube including recently-popular-media as Twitter and Instagram. dtac Online Community is the important platform to communicate with customers online using peer-2-peer protocol. This allows customers to receive precise information and quick troubleshooting without any cost.
Mr.Tim Verouden, Senior Vice President, Head of Digital Services of Total Access Communication PLC. or dtac, said, "Since we launched dtac Online Community as an online social CRM platform 6 months ago, visitors have increased continuously to over 1 million, with over 9.3 million page views and 12,000 active members. We have learned customers' voices in both positive and negative issues. We found that 50% of the problems or questions were answered by SuperFans and members themselves and this corresponded with our objective to establish dtac Online Community."
"Apart from being the online channel to answer questions from customers, dtac Online Community is also served as an effective customer touchpoint because 40% of visiting customers can find answers from established topics or from articles in knowledge tank. dtac Online Community has been organizing member meetings to listen for their comments. From the past six events, we have gained more than 3,000 new ideas and many of them have been practically used currently. Moreover, there are many good reviews from experts and members including over 1,000 articles in knowledge tank. Thus, this can be considered as the most successful branded community of Thailand's telecommunication industry. This is also our engagement with customers in the approach of Aspiration Marketing that brings customers to be parts of the campaign, not just the last information receiver."
"dtac Online Community is also internationally acknowledged by winning 'Most Creative Community Promotion or Launch' award in the 5th Lithium Digital Customer Excellence Awards organized by Lithium Technologies Inc. Lithium Technologies is an outstanding company in providing social CRM platform and software for companies and organizations worldwide. It is recognized and trusted by more than 300 renowned companies in 34 countries around the world such as AT&T, T-Mobile, Verizon, Vodafone, including Skype and e-Bay."
"We believe that dtac Online Community is the fast and trustworthy customer service channel as well as the largest knowledge tank of all telecommunication aspects in Thailand."
Visit dtac Online Community at https://community.dtac.co.th. For fully functional service, registration can be done via Facebook or Google+ free of charge for dtac and Happy customers.