Bangkok--21 Jul--Mitsubishi Motors
Just a few weeks prior to its official market introduction in Europe, the all-new 5th * one-ton pick-up truck starts its career in the region with acclaim after being named "Pick-Up of the Year" for 2015 by UK's leading automobile weekly, AUTO EXPRESS.
A strategic core model for Mitsubishi Motors Corporation with a global sales target of 200,000 units/year in 150 countries, the all-new L200* is the first of a new generation of one-ton pickup trucks, taking the whole segment into a new and more technically-advanced direction (engine technology, low CO2 emissions, aerodynamics, weight reduction, active safety,...) yet also bringing accommodation, comfort, equipment and perceived quality to SUV levels.
Mitsubishi Motors Corporation and Mitsubishi Motors UK take special pride in this award as it is granted in L200's largest (and most competitive) market in Europe where it ranks # 2 in the segment: "This award provides us with the perfect springboard for building momentum ahead of the launch in the UK later in the year and really underlines how the L200* is set to take the pick-up market by storm."