Bangkok--22 Jul--SUBBOOK
HotNow developer is overwhelmed that the app grabbed the attention of Bloomberg, the world’s famous news reporter and considered to be a Thai rising application, saying it is fully ready to continue a marketing plan in Thailand.
HotNow, a rising Thai application, is very pleased after Bloomberg comments that it is a new outstanding application that is worth keeping an eye on (referring to http://www.bloomberg.com/bw/articles/2014-09-29/appmakers-spend-more-to-launch-amid-vast-competition#r=hpt-ls). The application’s features include locations of shops and restaurants, privileges, offered promotions, and reviews from other users. It is particularly designed for the life style of the modern generation whose priority is convenience and value.
Mr. Varoon Aroonsit, Marketing Director of HotNow (Thailand) Company Limited says, “The interest and popularity of HotNow keeps rising although the application isn’t officially launched and we have yet taken any serious marketing action. We believe that this is due to the vibrant character of the app’s functionality that has seamlessly brought together crowd-sourced social and business contents. It answers the modern lifestyle, where life is about fun and sharing, and time is money. HotNow lowers search cost by using crowd-sourced content to provide information that let users find what’s best around them, be it cool place where people gather, local shops and businesses along with their special deals and promotions with reviews. Users can quickly filter and get notified on what’s relevant and best suits their interests and lifestyle, without being spammed. Currently, HotNow has more than 150,000 downloads, and we feel very proud that a world’s leading business news agency like Bloomberg took an interest in us. We also have received a lot of funding interest from both individual and institutional investors from countries such as Japan, Singapore, Canada, and America. We expect that there will be an announcement on that front in the very near future.”
What’s more, HotNow discloses that it is preparing to officially execute a marketing plan in Thailand while planning to organize its first launch at ‘Bangkok Startup Job Fest,’ the first start up job fair in Thailand, to be held at C asean, 10th floor, CyberWorld Tower, Ratchdapisek Road, on July Saturday 25 – Sunday 26, 2015. It will also invite brick-and-mortar businesses to join the application to offer their existing promotions or exclusive deals with HotNow at free of charge.
“Aiming for global growth, HotNow has made a decision to take its first baby step toward that goal by launching a serious marketing plan in Thailand, targeting brick-and-mortar businesses as the first priority, followed by general users from wide-range age group. We expect to reach 1 million downloads by the end of this year and seeking partners to start promoting our application in other ASEAN countries,” Mr. Varoon added.