Bangkok--9 Sep--dtac
dtac Announces "Blue Member" Beyond Exclusive Privileges and Services for Premium Customers
dtac rolls out its new customer-focused strategy by introducing "Blue Member", exclusive privileges and services for dtac premium customers of any lifestyles. Mr. Sigvart Voss Eriksen, Chief Marketing Officer, Total Access Communications PLC, stated, "this year, dtac will continue to march forward with Best Network and Services strategy. By offering our customers care and integrity, dtac has grown continuously and improved our services every day and this has been an important factor for us to gain trust and satisfaction from customers. To maintain and expand our customer base while creating unique positioning, dtac's Blue Member program is the newest creation to add to dtac reward and dtac reward Xtra programs. It is a strategic move that focuses on our customers who have long been with us or are high spenders on monthly basis. dtac customers are members of dtac reward, dtac reward Xtra, and Blue Member and receive exclusive privileges throughout the year. dtac aims to express our care and appreciation towards the customers and hope to establish long-term relationship with them."
Happiness, pleasure, and convenience are what Blue Member customers will receive from dtac and various business partners that specifically match customer preferences. Blue Member privileges are divided into 4 groups as follows:
5. Blue Device: know-it-all service on smartphone devices with special discount privileges and offers
6. Blue Access: exclusive pass and priority to service channels, activities, and special experiences
7. Blue Care: privileges of caring for 24 hours no matter where you are
8. Blue Lifestyle: special deals and privileges from dtac's leading partners to enhance your lifestyle
Prisana Ratanasuwanasri, Senior Vice President, Postpaid Division, Total Access Communication PLC, said, "dtac reward, dtac reward Xtra, and Blue Member are dtac's existing postpaid and prepaid customers. Blue Member customers are those who have been with dtac for more than 20 years or have spent more than 2,000 baht on average. For a limited period at the launch of Blue Member, dtac is offering our customers an opportunity to subscribe to or change package to Love & Roll 1,299 baht or higher to be automatically registered as Blue Member.
Our latest survey with customers shows customer preferences of rewards into 4 categories: 30% entertainment, 50% dining, 15% shopping, and 5% travelling. Therefore the official opening of Blue Member are bundling in with dtac's partners that meet all lifestyles, such as Dean & Deluca, Grab Car, Emprive Cineclub, Emporium – Emquartier – Paragon, Qurator, Primetime, Evason Hua Hin, Sri Panwa, ELCA BEAUTY LUXURY with leading beauty brands including Aveda, Estee Lauder, La Mer, Clinique, M.A.C., Bobbi Brown, Origins, Jo Malone London, and Lab Series, as well as Muang Thai Life Insurance with accident insurance coverage for Blue Member customers."
"Having provided the privileges and services to customers under dtac reward Program, we believe that, with Blue Member, our intention to serving the best of the best customer experiences will be more evident. We hope that the program will show to the customers our wish to reward our relationship and create positive attitude towards dtac service."
"Moreover, dtac has been organizing dtac reward activities for customers all year round with monthly "Surprise Happiness" campaign while recently launching dtac reward official LINE account to inform dtac and Happy customers about privileges, activities, and special offers from partners to Blue Member, dtac reward and dtac reward Xtra. For more details, you can log on towww.dtac.co.th/dtacreward, or stay tuned on dtac reward Official LINE Account, and browse the information in dtac Application," added Prisana.
"THE BM PARTY" (or THE BLUE MEMBER PARTY) saw trendy and intellectual celebrity trendsettersKoy Rachwin, Kit Bencharongkul, Nick Anumanrajaton, M.R. Chalermchatri Yukol, Matt Peeranee, Oh Futon, DJ Jay Montonn, Son Yuke, and more than 100 famous Thai celebrities to experience Blue Member through the uniqueness of art installation by these trendsetters representing intellect of an individual whose expression and ideas emphasize being the BM-ness with strong characteristics and unique lifestyle different from others! Being a true Blue Member (BM), Thailand's top mixologist Nick Anumanrajaton created a new coffee recipe exclusively for THE BM PARTY only to reflect privileges from Dean & Deluca for BM customers. Indie artist Oh Futon shared her impressive experience with Evason and Sri Panwa accommodation in the concept "big sketch book, dream destination" through her exceptional paintings in sketchbooks and journals. Die-hard shopper Koy Rachwin represented her love for shopping with installation of shopping bags from Emporium, Emquartier, Siam Paragon and Qurator along with luxury beauty products from leading beauty brands in ELCA BEAUTY LUXURY...the premium privilege for BM customers only. M.R. Chalermchatri brought his movie posters to express how much he loves movies and favorite stars, representing the extravagance Emprive Cineclub cinema has to offer and the convenience of how customers can enjoy movies, series, concerts etc. online via HD-quality PrimeTime application. Last but not least, THE BM PARTY offered participants a chance to experience taxi/limousine booking service on smartphone from Grab Car for their uninterrupted trip in Bangkok.