Bangkok--5 Oct--19 Media
NEO joined hands with Taiwanese Biking Association to attract foreign traders to the trading negotiation and displaying the original model of a popular brand directed from Germany for the first time in Asia.
Since the trend of biking is booming, N.C.C Exhibition Organizer Company Limited or NEO will organize the 6th International Bangkok Bike to add up the energetic trend by joining the Taiwanese Biking Association to attract the foreign traders like China, Taiwan, and Hong Kong to come and participate in trading negotiation. To ensure the continual growth of the biking market together with the display of the only original model in the world directly flown in from Euro Bike in Germany for the first time in Asia, the giant biking companies march in to display their next year models and new technology.
Mr. Sakchai Patharapreechakul, President of N.C.C. Management and Development Company Limited as an organizer cited that the promotion of biking activities of The government sector especially the recent Bike For Mum was the key factor for Thai people turn to health care process by biking more and more. As a result, there is more number of populations using bicycles in Thailand. It is estimated that by the end of 2558, there would be up to 3.2 million people in Thailand using bicycles from 2.7 million in the last year. The increasing of the bikers will result in the Thai biking market looks more attractive to Thai and foreign entrepreneurs.
The overview of the International Bangkok Bike 2015 in the current economic situation, we find that it does not have great impact on the event. Since this is a specific event and completely differs from the other types of Trade Shows, it includes most of the entrepreneur who have already had their budget allocated for participating in the International Bangkok Bike 2015,
Due to the continual growth of the biking market in Thailand, the import volume of Bicycles and accessories from the Customs Department indicated that:
- 2014 Thailand imported bicycles and accessories at 2,648 Million Baht in total.
- 2015 (during the first 7 months) Thailand has already imported bicycles and accessories at 1,973 million Baht and it is estimated that by the end of 2015, Thailand would import and accessories at 3,400 million Baht or increasing by 30% from 2014.
- The company predicted that the total market value of bicycles and accessories in Thailand will be as high as 6,500 million Baht.
From the previous event, the company got excellent feedbacks from Thai and foreign entrepreneurs by participating in 300 booths and more than 150000 audiences. Thus, it created business negotiation and large number of trading in the trade fair, generating not less than 500 million Baht revenue to the biking business not less than 500 million Baht.
The 6th International Bangkok Bike will be organized under the concept of Thailand Cycling Revolution aiming at promoting the biking industry and business to be the Bicycle Hub of Asian as the main stage for the negotiation between the distributors and dealers all over the country including the trading negotiation between Thai and foreign entrepreneurs.
In addition, it is regarded as a significant annual event since there will be the launching of the latest modes from the leading biking business in Thailand. In order to have the interested group book the outlets well in advance, the companies set up different zones as follows:
- Finished bikes and accessories including spare parts.
- Fashion clothing and outfits for cyclist.
- Showcase which is the highlight of the event for instance, the opening biking tour route under the concept of 12 cities you can't miss by TAT.
- The entrepreneurs and new biking business owner who can register for the on stage shows and educational seminar free of charge. This includes business matching between foreign and Thai entrepreneurs.
- Foreign biking entrepreneurs coming in from such as China, Taiwan Hong Kong and Malaysia.
To present the latest biking technology, the company built the Innovation Pavilion for the first time. All came from the effort to brainstorm with the manufacturing engineering theories in combination with modern technology while the company selected and collected them for the audiences to visit. Also to create the inspiration of design, research and develop new merchandise for the business to elevate the sustainable and unceasing biking business development.
For the highlight of the Bicycle launching in this event will be as follows:
- Central Bike Group – Prototype MCipollini Model NK1K, the only one in the world at 800, 000 Baht flown in directly from Euro Bike, Germany will be launched for the first time in Asia.
- Bike Zone Group - Cervelo Bike Model S 5Team MTN -Qhubeka p/b Samsung Limited Edition which are limited to 195 bikes in the world at 460,000 Baht
- World Bike Company Limited - co-launch Giant bike Model Propel Advanced SL Team Limited Edition 2016 at 335,000 Baht which belong s to Giant Team winning the Award in Tour of Alberta
- Asia International Business And Sales Company limited - BMC Teammachine ALR01 2016 , premium bike with high potentiality.
- Raja Cycle Company Limited, manufacturer of Thai Brand bike with international standard – OPTIMA model VELOCE 6800 with carbon fiber mode Sport 500 which is popular among the cyclists at the total value of 126, 000 Baht.
- In addition, biking technology of Simulator Trainer from Bee Cool Company Limited which was developed the software enabling the cyclist
to install the training program on the real racing route from private trainer together with 50,000 virtual routes from all over the world.
- To conclude, Germin joined in launching the gadget with advanced technology in this event.
Mr.Visanu Jaroensilp, Deputy Governor for Tourism Products of TAT cited that, currently, Biking Tour is one popular option among the tourists who participate adventurous and Eco Tour. Cyclists are not only none-noise pollution vehicles but also environmental friendly. They are not noisy and simple mechanism which can access to every area in any condition without using fuel. They can enjoy and be close to nature and do not have to worry about being away from conveniences. It is a kind of Eco Tour as well where the cyclists can benefit from exercising and touring simultaneously.
Since the surging of oil prices and global warming, the world turns to reconsider the significance of bicycles as a vehicle including Thailand. Today Thailand is building up bike lanes along with the car lanes more and more in the major towns like Bangkok, sightseeing towns and even in small towns all over the country. The groups and communities are organized by the bike lovers in every region of the country including the Biking Tour in various routes within short and long distances.
These enhance the trend of Biking Tours which tend to be more popular in 2014, there were up to 320,000 biking tourists, generating over 1,100 million Baht of revenue. This included 36,000 foreign cyclists travelled to the Biking Tours represents 11% of the total number of biking tourists. They can be divided into various groups as follows:
- Europa Zone: Netherlands, Germany, Switzerland and England.
- Asia Zone: China, Japan, and Taiwan which are considered to be the potential market with continual growth.
- AEC Zone: Malaysia, Indonesia and Singapore.
The revenue from the biking tourism was over 150 million Baht.
Having seen the current trend of biking as in Bike for Mum with numerous participants, TAT foresees the opportunity to promote Biking Tours as the cyclist groups are considered high potential spenders. TAT, therefore got the concept of 'Discover Thainess' reveals 12 Cities Hidden Gems to build up biking routes by sorting out the charms or identities of each province. The cyclists can be charmed by the identities of each province in the 12 Cities… you can't miss through the experiences in various angles. They can participate in the activities of the people in the communities. TAT anticipated that it can be an impressive experience for the cyclists through the 12 Cities …you can't miss route and delivered more income to the communities.
The 6th International Bangkok Bike 2015 which will be held during 1 – 4 October 2015 TAT will provide the exhibition to give information on the Cycling routes 12 Cities Hidden Gems . The highlight of the exhibition is the "Biking by Heart to Thalay Chan". TAT made the mock up the Cathedral of the Immaculate Conception Chandhaburi, the most beautiful Roman Catholic Church in Thailand with 100 years history as well as atmosphere of the old communities for example, Tha Luang –Talad Lang area, antique wooden houses, coffee shops including the well-known OTOP like Chandthaboon mat including the most popular biking route: Chalaermburaphacholtis Road or the most Scenic Route in the East. The audiences can try biking on the virtual routes by Simulator Trainer in this event as well.
Furthermore, the new biking route will be opened in Trad Province under the theme "Happines is close –Just go to Trad" to present the biking Tour route through lifestyle of the community in Bang Phra Reservation to feel the charm of the old community who completely maintain the simple lifestyle. Moreover, there are more interesting sightseeing places along the route such as Trad Museum which is a source of history, culture and lifestyle of Trad people as well.
From TAT's consistent promotion of Biking Tours, it is expected that the Biking Tour market can be stimulated and build up more Biking Tourists from 2014 at 320,000 to 400,000. The target is from 36,000 foreign tourists to 40,000 especially the biking tourists from Asia and AEC which is expected to grow at the rate of 30% and generated more revenue from the tourism in Thailand over 1,400 million Baht.
The 6th International Bangkok Bike 2015 or Bicycle Exhibition for cycling lovers will be held during October 1 – 4, 2015 at Hall 3 - 4, Impact Muang Thong Thani. It is expected that there are over 350 booths which include the entrepreneurs from China, Taiwan and Hong Kong in 30 booths with 170,000 audiences thus generating not less than 500 million Baht Cash flow.
The great exhibition cycling lovers can't miss. For more details information, please contact N.C.C Exhibition Organizer Company Limited at 02-2034232-5 or www.bangkokbikeexpo.com In addition, you can follow up the news and information of this exhibition through Facebook at www.facebook.com/BKBExpo.