Bangkok--6 Nov--Star PR
Region-wide sale will serve up over 10 million products from around 30,000 local, international and exclusive brands and merchants, to 550 million consumers in six countries
Thailand, 3rd November 2015 – Southeast Asia's number one online shopping and selling destination Lazada today announced its plans for its biggest sale of the year. Lazada's annual Online Festival will launch full scale on 11th November (11.11) and culminate to a three-day finale ending on 12th December (12.12), with constant deals in-between. The online retail event is replicated a across the region in Indonesia, Malaysia, the Philippines, Singapore, and Vietnam, making it the largest event of its kind in Southeast Asia.
The mega online event continues Lazada's annual event after successful campaigns around the region in the past two years. It will expose consumers in the six markets to more than 10 million products in over 13 categories, ranging from consumer favorites in electronics, home & living, health & beauty, fashion, kids & toys, and travel, to newer category additions such as groceries & liquor, automotive and gift vouchers.
Approximately 30,000 brands and merchants in Southeast Asia and other international markets, particularly China, Hong Kong, the United States and the United Kingdom, will join Lazada's Online Festival, adding new and unique products to the vast assortment available on the marketplace. Participating brands include Tesco Lotus, L'Oreal, and Philips.
"We are bringing an exciting month of shopping and selling to Thailand during Lazada's annual Online Festival. As well as a wide range of great product to your fingertips, we will host regular flash sales, best deals, exclusive promotions and app-only incentives for those who prefer to shop on-the-go; there are plenty of reasons for consumers to tune in and stay engaged. Lazada Online Festival is also a unique opportunity for brands and merchants to reach a large audience and accelerate their growth. We are thrilled to have the strong endorsement from thousands of partners – from sellers and service partners, to banks, and telecoms companies. And, we welcome more to join us in spreading the benefits of online shopping to consumers through Online Festival," saidAlessandro Piscini, CEO of Lazada Thailand.
"After last year's success, we are delighted to be involved in Lazada's Online Festival once again. This provides a great opportunity for Thai consumers to pick up some great deals, and, for many, perhaps try shopping online for the first time. We have over 4,000 products available at Lazada Thailand, and we see an increasing number of people preferring to shop online. We look forward to a busy month of sales," said Wanna Swuddigul, Digital and Online Business Director, Tesco Lotus.
Month-long deals and engagement
Lazada's Online Festival will launch a teaser period on 4th November with promotions for early enthusiasts. It will go full scale at midnight on 11.11 local time in Thailand and across the region.
Shoppers will be treated to an exciting month of deals, fun and games. To ensure great deals are on offer for consumers throughout the campaign Lazada will run flash sales on both the opening and final mega days, highlight a different product category each week for special deals, showcase a variety of brands' and offer exclusive promotions with partner banks during the whole month of sales.
Consumers can take advantage of Lazada's new enhanced mobile app – available on Android and iOS platforms – with app-only deals daily, giving consumers increased accessibility and opportunities to take advantage of Online Festival deals wherever they are, whenever they want.
To add an extra element of fun, shoppers can play 'Spin the Wheel' to uncover secret deals and, if they are lucky, reveal a golden voucher.
Specifically in Thailand Lazada will hold a special event bringing industry leaders together to talk about how the Internet generation is revolutionizing the way we do business and how e-commerce creates opportunities for businesses of every size. Lazada has invited leaders from online businesses in Thailand, including Facebook, LINE and Pantip Forum, to discuss how to succeed in e-commerce.
Lazada Thailand is also partnering with a number of leading e-commerce brands in Thailand to host sales and offer special deals to customers during the Online Festival period. Participating brands include Tesco Lotus, L'Oreal, and Philips.
The best support in selling
In addition to online activities, a TV advertising campaign promoting Lazada's Online Festival from November 6thto December 12th that will keep consumers informed of the great deals on offer. The Online Festival will climax on 12.12. In 2014, the final day of sales saw record number of visitors to the Lazada marketplace with over 10 million shoppers visiting Lazada websites and mobile apps across the region, resulting in 200,000 customers buying over 500,000 items.
To help sellers maximize revenue, Lazada has introduced new and improved services that support their business operations. 'Fulfillment by Lazada' (FBL) is a network of fulfillment centers, hubs, delivery fleets and service specialists that efficiently takes care of a customer's order from the time of purchase through to delivery. This lowers cost for the sellers and allows them to focus on marketing and boosting their business. To further support sellers, Lazada recently rolled out a Seller Center Android app, adding enhanced search, notifications of new orders and sales performance, and Thai language support, on top of all the Seller Center features to help marketplace sellers manage their business on-the-go.
Small and medium business owners will also receive support through additional training, such as on stock planning and packaging capacity, to prepare them for smooth operation during the expected spike in orders.
Across the region, Lazada Marketplace contributes approximately 80% to total GMV. With 4.5 million daily visits to its sites and mobile apps, and a total customer base that has grown by about 50% in just over the past six months, Lazada is best placed to bridge sellers through its one-stop retail platform to the 550 million consumers in the region.
For more details about Lazada's Online Festival visit http://www.lazada.co.th/online-festival. To find out more information on which partners will join the campaign visit www.onlinefestival.com.