Bangkok--15 Jan--Mitsubishi Motors
Mitsubishi Motors Thailand has gained the market share at 8% as targeted and starting the year with the introduction of 2 new key models – The New Triton pick-up and The New Attrage Smart Eco Car. Target to grow this year at 9%.
Mr. Morikazu Chokki, the President and CEO of Mitsubishi Motors (Thailand) Co., Ltd. (MMTh) announced that in 2015 MMTh achieved 8% market share as targeted, thanks to the successful launch of the All New Pajero Sport which has been very well accepted by customers. For this year, MMTh aims to ensure that we are able to offer a value-for-money vehicles for our consumer ranged from eco car, pick-up and SUV, which will be timely introduced throughout the year. This year, we start with the introduction of 'New Mitsubishi Triton' and 'New Mitsubishi Attrage' Eco car sedan for model year 2016 in January.
"We have revised the grade level of the New Triton and add up GLS-LTD grade equipped with new standard features to be as the top grade of 2WD Hi-Rider namely Double Cab Plus, Mage Cab Plus and 4WD Double cab. We also offer the proper price which is contrary to competitors, for instance, set the starting price at only 679,000 Baht for Mega Cab Plus and 759,000 Baht for Double Cab Plus, while other models slightly increase pricing. I have confident these new options and pricing enable New Triton becomes the worthy pickup choice among 2WD Hi-Rider for both Mega Cab and Double Cab." Said Mr. Chokki.
The New Mitsubishi Triton, offers the new luxury interior design, equipped with more functions and advanced safety systems. In addition, the New Triton also provides a higher driving performance. We have Super Select 4WD-II which also equipped in New Pajero Sport, this is the first time for pick up, together with 7-air bags. For the fuel economy, the new MIVEC CLEAN DIESEL ENGINE also offered 20% reduction in fuel consumption from previous model.
For the New Mitsubishi Attrage, the new model offers an advance safety system namely, Forward Collision Mitigation System –Low Speed Range (FCM-LS) and Radar sensing Misacceleration Mitigation System – Forward (RMS-Forward). This is the first time in Eco car Sedan that equipped with advance safety system. Above of all, Mitsubishi Attrage achieves 23.3 Km/ Liter fuel efficiency and also provided the lowest CO2 emission in this group – 99g/KM. We offer the New Mitsubishi Attrage with a new attractive price that is value-for-money for consumers beginning at 456,000 Baht.
"It has been our great achievement for the launch of the New Mitsubishi Pajero Sport. I believe that customers trusted to choose the New Pajero Sport because it is really value-for-money. For Mitsubishi Motors, we will aim to offer the best in class driving performance as well as the value-for-money for our customer. These will be the key benefits offering for all models of Mitsubishi Motors. I am confident that the outstanding new product strategy, together with the continuously developing of after sales service across 220 showrooms and service center nationwide, will enable MMTh to gain 9% market share in this year" Mr. Chokki added.