Bangkok--17 Mar--Hill+Knowlton Strategies
Ford will introduce its new Focus, announce pricing and start pre-bookings at the 37th Bangkok International Motor Show
Full lineup of global Ford vehicles in Thailand will be displayed, including EcoSport and Fiesta special editions that support E85 fuel, the all-new Everest – recently named Thailand Car of the Year, and the 2016 Ranger featuring new driver assistance technologies
Ford will provide special offers on its full Thailand lineup at the Motor Show, such as 60-month installments with 1.49% interest and free first-class insurance for Ranger Open Cab XLT 4x2 Hi-rider
Ford Thailand will continue its ongoing product-led transformation by showcasing the new Focus EcoBoost Turbo at the upcoming 37th Bangkok International Motor Show. Further details and pricing for the Focus will be revealed at the Show where the Company will kick off customer bookings.
Known for its 'fun-to-drive' Ford DNA, the new Focus features a new 1.5L EcoBoost Turbo engine, which delivers 180 Horsepower and 240 Nm of torque, advanced technologies and a refreshed, modern design, helping to bring a new level of responsiveness, sophistication and refinement to the compact car segment.
At the Show, Ford will unveil a special 'Black Edition' of its EcoSport compact SUV and 'Black Limited' model of the stylish Fiesta. Both nameplates will now be available in E85 compatible variants.
The Ford stand at the Show will offer consumers the opportunity to experience the all-new Everest which was recently named Thailand Car of the Year. The Everest was recognized for its seamless blend of rugged off-road capability, exceptional ride comfort, and also reflects Ford's leadership in smart technologies, design and manufacturing quality.
Both the 2016 Everest and Ranger will also be on display at the Show, featuring new driver assistance technologies for a smarter, safer and more convenient driving experience. These include Adaptive Cruise Control, Forward Collision Warning System, Lane Keeping System, Auto High Beam Control and Driver Alert System.
Ford will provide special offers on its full Thailand lineup at the Motor Show. Promotions include:
60-month installments with 1.49% interest and free first-class insurance for Ranger Open Cab XLT 4x2 Hi-rider
60-month installments with 1.99% interest and free first-class insurance for Everest 2.2L
48-month installments with 0.99% interest and free first-class insurance for EcoSport
"We're excited to be unveiling the newest addition to our Thailand showroom – the new Focus – as well to introduce the latest 1.5L EcoBoost engine. We are all-set to showcase our full lineup of Ford models and offer special promotions that give consumers even more reasons to become a Ford owner," said Yukontorn 'Vickie' Wisadkosin, managing director, Ford Thailand.
In addition to its full lineup of vehicles, the Ford stand will be highly interactive with a number of exhibits and fun activities that engage and educate visitors about Ford's world-class vehicles.
Public days at the 37th Bangkok International Motor Show will run from March 23 to April 3 at Impact Challenger, Muang Thong Thani.