Bangkok--23 Mar--Hyundai Motor
Official 2016 launch of Thailand's best-selling MPVs – the new H-1 and the Grand Starex
On a showcase tour: First time in Thailand, the Genesis – Hyundai's high-end, powerful and luxurious sedan
Introducing Hyundai's H-1 product ambassador – a special song dedicated to promoting Hyundai's H-1 theme "For all lives"
Hyundai Motor (Thailand) Co., Ltd. unveils to the public the latest additions to its best-selling range of large MPVs, the 2016 H-1 and the Grand Starex, and for the first time in Thailand, the Genesis, Hyundai's high-end, powerful and luxurious sedan is on display. Three vehicles that firmly showcase that the brand is all about Premium Modernity for all types of customers.
Participating at the 37th Bangkok International Motor Show 2016, with a theme of 'No Boundaries Mobility', the Hyundai stand presents a wide-range of its lineup – the best- selling MPVs H-1 and Grand Starex, sporty sedan Elantra, high performance SUV -Tucson, and 3-door coupe Veloster.
"Even though across-the-board vehicles sales in Thailand may have been flat last year, I am happy to say that Hyundai Motor (Thailand) closed 2015 with 4,227 units sold - a positive 4 percent sales increase compared to 2014. We may expect another gloomy 2016, but we are still confident to continue our positive sales again from our solid plan – launching 3 new products as well as dealership expansion, and new communication campaign roll out" said Mr.Hideki Yanagisawa, the president of Hyundai Motor (Thailand) Co., Ltd.
"Our booth concept is Modern Premium, a vision that is Hyundai's global brand identity, and we apply this regardless of whether we are a major player or a new market entrant. Modern Premium is reflected in the booth design, and of course, in the exceptional show vehicles that encapsulate modern and advanced technologies coupled with comfort." Yanagisawa added.
The new Hyundai H-1 and the Grand Starex have again set the benchmark for the premium MPV market as both deliver premium and technological advances to their drivers and passengers. Not only do the two models show off new exterior and interior designs but a host of other changes that make them the best in class.
Design improvements include body re-designs, new front grilles, daytime running lights, courtesy lamps and new alloy wheels. The interior also boasts revised seating designs, and a new 13.3" roof-mounted LCD in the passenger cabin that is fully HDMI-capable providing full entertainment options that mimics a living room.
Other new technology and practical options introduced in these new products are new dual-powered sliding doors providing ease of access from both sides, and the first MPV with a smart view system that provides a 360 degree view on a high definition screen that enhances ease of parking and maneuvering.
"We are confident the discerning Thai customer will welcome these new vehicles and that they will continue to sell very well, maintaining Hyundai's domination in this segment", Yanagisawa stated.
"We have also devised a new communications strategy this year that includes a brand new TVC, and the overall theme is 'For All Lives" – a theme that neatly encompasses the fact that Hyundai has a vehicle for every lifestyle. Our team has been working with famous song writer 'Boyd Kosiyapongse and acclaimed singer Two- Popetorn. The song lyrics and concept tell the story that live is nothing without family – the characteristics of our H-1 family," continued Yanagisawa.
A mini-concert by Two-Popetorn will be held on March 26, and every customer who makes booking during this motor show will receive a limited edition single CD.
He added "This year marks our 9th anniversary of our operations in Thailand and recently we kicked off our 'Confidence' campaign. We would like to express our strong commitment to growing our presence in the coming decades, continue to be the lead in MPV segment and increase our shares with more innovative products that will wow the driving consumer."
"As an example of that," continued Yanagisawa, "it is my honor to showcase at this motor show the 2016 Hyundai Genesis, our powerful and super-luxurious sedan."
Hyundai's Genesis marque was born in 2005. The name, Genesis, implies an origin of something completely original, with a human-centric focus.
Genesis sedan sets new standards of luxury by connecting mobility with cutting edge technology to anticipate the driver's needs and move him in superlative comfort and safety.
Designed with a 'Fluidic Sculpture 2.0' philosophy, the 2016 Hyundai Genesis lends a modern, premium and sophisticated silhouette that evokes power and comfort.
One of the most positively-reviewed high-end sedans in the United States market, the Genesis has a refined hexagonal front grille, HID headlamps, LED indicators and fog lamps, while a sleek C-pillar emphasize the sporty styling. The rear of the Genesis benefits from a strong and sporty dynamic with aesthetically sculptured full LED-tail lamps.
Interior- wise, the cabin layout is one of pure refinement that provides the driver and passengers with high-end comfort and spaciousness. Hyundai's interior design principles – safety, intuitiveness and simplicity are perfectly highlighted in the Genesis.
The Genesis also provides 16-way power adjustable for driver seat and 12-way for front passenger seat, all seats are ventilated and giving most comfort by Power Driver Bolster, cushion extenders, 4-way power lumbar support, and high-grade materials such as genuine aluminum and matter-finished wood trim also being available.
Powered by 3.8 liter direct injected Lambda engine with Dual Continuously Variable Valve Timing (D-CVVT), the Genesis produces 315 horsepower at 6,000 rpm and 397 Nm of torque at 5,000 rpm. It gives excellent power while direct injection technology provides a significant reduction in emissions.
The Genesis comes equipped with Hyundai-developed 8-speed transmission, include SHIFTRONIC manual shift capability with ergonomically-placed paddle shifters, all of which means enhanced shift logic and speed, better acceleration and a smooth ride.
The Genesis is packed with innovation and technology that makes it one of the most highly-equipped and safety-oriented sedans on the market. Some of the features found with the Genesis are driver selectable Intelligent drive modes – depending on conditions and preference - emergency steering support, Electronic Stability Control, nine airbags, and anti-whiplash front head restraints.
Other features include a Blind Spot Detection system, and 360 degree smart view that helps monitor traffic around the car, CO2 sensor control, a parking assist system, NVH reduction and 0ther driving convenient technologies. All features that surpass others brands in its class.
Also sharing the limelight at the show is the Elantra - a Hyundai sports passenger marque that is a global best seller. The Elantra comes with a 1.8 liter engine, producing a powerful 150 horsepower at 6,500 rpm and a maximum torque of 178 Nm at 4,700 rpm - all in a compact and sleek design that delivers fun, responsive driving with surprising economy. Its features and options are incredible value for money and the Elantra is now available in 4 versions – SE special edition, GLS Navi, GL and SE.
Besides being able to explore the lineup of Hyundai's market-leadership in technology and premium innovations at the booth, attractive sales promotions are also available to customers during the 37th Bangkok International Motor Show.
For more information, customers can check Hyundai's official website, or visit our Booth at Muang Thong Thani from March 23 – April 3, 2016, or visit any Hyundai showroom nationwide.