Bangkok--23 Mar--Weber Shandwick
Royal Enfield, the classic British motorcycles brand, unveil its overall performance in Thailand at 2016 Bangkok International Motor Show
Highlight on integrated aftersales services made accessible to riders
Royal Enfield, the fastest growing motorcycle brand in the world, after successfully launching its first retail operations in Thailand, is ready to showcase its complete finest range of classic British motorcycles and Gear range to cater to mid-size motorcycle lovers at 37th Bangkok International Motor Show.
Following the announcement of its first entry into Thailand and a view to become the leader in global mid-sized motorcycle segment (250-750 cc), Royal Enfield launched its first exclusive brand store with authorized dealership and integrated service center in Thailand in Sukhumvit 55 Road (opposite Thonglor 23). The positive feedback has been widely received, especially from specific riders demographic. In the brand store, the full range of Royal Enfield motorcycles are displayed including the Continental GT 535cc caf racer, the Classic Chrome and Classic 500, Royal Enfield's retro street model, known for its post war, timeless styling, and the Bullet, world's oldest motorcycle in continuous production since 1932.
"After the grand opening of Royal Enfield Thonglor, the first dealer and service center in Thailand, we have received great feedback from specific riders including those who are interested in unique motorcycles that reflect their personal style and preferences that are approachable and unintimidating. Royal Enfield has a commitment to offer Pure Motorcycling riding experience which is a freedom from all boundaries. It is only you and the engine on your chosen journey." said ML Ploynapat Leenutaphong, Executive Director of General Auto Supply
For aftersales service and maintenance aspects, Royal Enfield Thailand has prepared highly-skilled mechanic team trained with the global Royal Enfield standards. The four service bays are set up to support up to 500 motorcycles per month, using imported original tools and parts from Royal Enfield to service all models. The brand has set reasonable pricing for services, maintenance and parts to suit mid-size motorcycles appropriate for daily use. All spare parts are high quality yet accessible for consumers. In comparison to other mid-size motorcycles, Royal Enfield offers friendly prices while giving the assurance of highest quality to customers.
Thailand currently has growing classic motorcycle fan base and home to one of the most enthusiastic and seasoned riding communities in the world. With 1.6 million daily motorcycle users who commute daily, Thailand is considered one of the biggest motorcycle markets in the world, and one of the key markets for Royal Enfield. With its aspirational yet accessible range of motorcycles suitable for riding within the city, as well as long-distance rides during weekend, the 115 years old iconic motorcycle brand intends to revolutionize and reinvigorate the mid-size motorcycle segment in Thailand by offering approachable classic motorcycle with complete range of apparels and accessories, including purpose-built protective riding gear and lifestyle gear, motorcycle spare parts and complete integrated aftersales services.
The Royal Enfield motorcycles are available in Thailand in the following prices:
The Bullet is available at a price of THB 179,800 for 500cc. The Classic 500 is available for THB 189,800 and Classic Chrome for THB 198,800. The Royal Enfield Continental GT 535cc cafracer is available at a price of THB 219,800.