Tesco Lotus invests 500MB in new stamp collection campaign, to be rolled out, for the first time ever, at Tesco Lotus Talad and Tesco Lotus Shop Online

ข่าวทั่วไป Wednesday March 30, 2016 11:42 —PRESS RELEASE LOCAL

Bangkok--30 Mar--Tesco Lotus Tesco Lotus has unveiled its latest stamp collection campaign, on the back of the record-breaking success of the previous campaign, which averaged 4 million stamps collected per day. The new stamp collection features characters from the classic comic strip "Peanuts" such as Snoopy, Charlie Brown, Lucy, Woodstock and Sally. Customers and fans of the characters will be able to start collecting the stamps when purchasing products from March 24 onwards. Mr. Chakkit Chatupanyachotikul, Vice President of Marketing, Tesco Lotus Express, said: "Our previous stamp collection campaigns, starting from We Love Doraemon, to It's all about Mickey, and the latest one B.Duck Be Playful, were increasingly successful and popular with our customers. The total B.Duck stamps collected by customers totaled 580 million, averaging 4 million stamps per day. The success of the stamp campaign helped boost sales of participating products by 130% on average. In every campaign, we have interest from more and more suppliers who want to participate in the programme. This shows that stamp collecting is a win-win strategy in that customers are happy to collect and redeem stamps while also getting to buy products with special offerings, while our suppliers are also able to grow sales through participating products. That's why Tesco Lotus is expanding our stamp collection campaign to our Talad format and also Tesco Lotus Shop Online this time around, to allow more customers to take part and enjoy collecting and redeeming stamps. The new stamp programme will roll out from March 24. Customers can collect stamps from March 24 through June 15, while redemption is available from March 24 through June 19, 2016." The key differentiation of the new stamp collection campaign is the expansion to the Tesco Lotus Talad format, adding another 180 or so stores to the 1,500 participating Tesco Lotus Express stores. Alternatively, customers who use our Tesco Lotus Shop Online platform can also enjoy the stamp programme for the first time. Through a strategic approach called U.V.S., Tesco Lotus hopes to be able to truly differentiate its stamp collection campaign from others. • U stands for "unique", referring to the cartoon characters chosen and the designs of the premium products. Both must be outstanding and unique enough to attract customers, who may not even be fans of the characters, to still want to participate in the programme. Prior to selecting the character(s) and finalizing the designs, Tesco Lotus performs extensive researches to gain an insight into what customers really want. • V stands for "value", referring to: o Price and promotion: Tesco Lotus works closely with our suppliers to offer the best promotions for extra stamps to help customers collect and redeem faster and more easily. o Clubcard members: Through Tesco Lotus loyalty programme, customers will be able to collect extra stamps when buying participating products. They can also get a limited edition Snoopy Clubcard and other premiums. • S stands for "synergy", by synergising across other Tesco Lotus store formats and digital platform, more customers will be able to participate in the programme. For the summer season, customers can also buy limited edition Snoopy refillable cups and thermos will be available for sale at just 59 and 69 baht respectively. Customers can refill these with fizzy drinks at just 10 and 15 baht at any Tesco Lotus Express store from March 24 until June 1. Aside from helping customers save money on cold beverages, which are extremely popular during the hot months, it's always a way to reduce the use of disposable plastic cups. "I'm confident that our customers will love the new stamps, with all the familiar faces from Peanuts. We've invested more than 500 million baht in this campaign, 100 million baht more than our previous progarmme, to usher in more excitement and help our customers save even more," said Mr. Chakkit.

เว็บไซต์นี้มีการใช้งานคุกกี้ ศึกษารายละเอียดเพิ่มเติมได้ที่ นโยบายความเป็นส่วนตัว และ ข้อตกลงการใช้บริการ รับทราบ