Bangkok--20 Apr--Mitsubishi Motorsc
Mitsubishi Motors (Thailand) Company Limited expands digital communication channels through social networking platform with an emphasis on the easily-reached mobile application "Line Official Account" launched for the first time during the 37th Motor Show. The Line Account – "Mitsubishi Motors Th" brings news, updates, marketing activities and special promotions right to the palms of Mitsubishi customers conveniently on a mobile phone. Within the first month from its launching, the Line Account has enjoyed over 7 million followers. Available for free download only until April 21st, the Line stickers consist of 16 funky designs of Mitsubishi user characters, catering online lifestyle for modern Thai chatter
Mr. Morikazu Chokki, President and Chief Executive of Mitsubishi Motors (Thailand) Company Limited, reveals: "This year, Mitsubishi Motors Thailand is strengthening the brand image as an automaker who has long gained trust and loyalty from Thai consumers. We are focusing more on the social-media marketing; therefore, we extend our digital communication channel by launching the 'Line Official Account - Mitsubishi Motors Th' for the first time. This serves as an addition to Mitsubishi Motors Thailand's existing online marketing platforms to keep our customers stay easily connected to our news updates, marketing activities, as well as interesting promotions just through a mobile application. Users can also download the Line stickers 'P' Mit and Nong Mind' - unique characters representing our Mitsubishi users who exude fun and exuberant modern lifestyles. The stickers are available in 16 different designs which come with catchy phrases for everyday use, ready for free downloading until April 21, 2016."
The Line stickers "P'Mit & Nong Mind" consist of 16 funky designs of Mitsubishi user characters, combined with phrases for everyday use such as "Sawasdee Krab" (Hello in Thai), "Khab-Khun Ka" (Thank you), "Kho-Thod Krab" (I'm sorry), "Have a safe trip!", "Sweet dreams", "Love that!" and catchy/ trendy slangs such as "Up to you…", "Bah-bye", "Hehehe," as well as "Have a happy Songkran!" – a blessing phrase for the Thai New Year season. The stickers are available for free download until April 21, 2016.
"Moreover, to respond to the Thai local lifestyle, we have brought together 4 renowned horoscope gurus to provide you with fortune-reading of the week. For those who are looking for tips about how to care for their cars, our Line Account also posts interesting lifestyle tidbits to cater all the audience groups. To get all these, only add '@Mitsubishi Motors Th'. After the launching of Line Account during 37th Bangkok International Motor Show, there has been over 7 million followers of Mitsubishi Motors Th," Mr. Chokki concludes.