Bangkok--3 May--Polyplus PR
A-List Corporate Co., Ltd. organized the press conference to announce the right to distribute the world-class camera brand "Leica" in Thailand to confirm its commitment to invade luxury camera market in 2016-17 focusing on creating direct experience to the customers with the aim to double the sales to 500 million bahts in 2 years. The press conference was held on Thursday April 28th, 2016 at Leica Store, 2nd Floor, Gaysorn Plaza.
Danai Sorakraikitikul, Managing Director of A-List Corporate, stated that acquiring the right to distribute the world-class camera brand "Leica" is the first cooperation between A-List Corporate and Leica Camera. A-List has been the distributor for international luxury brands for more than 10 years and this is a special occasion and is the new dimension of our business to be importing a world-class brand such as "Leica" who sees our potential in promoting luxury brands. In fact, Leica offers variety of lifestyle products for those who loves the heritage of the brand. Our target customers are those who knows basic of photography as well as potential customers with high purchasing power".
Danai added about the marketing strategy and targets that "Leica brand in Thailand will be focusing on developing Leica Store to become a 1-stop-service similar to the ones in other countries. It will also be creating direct experience to the customers focusing on services with specialists at the store. There is only 1 branch at the moment on the 2nd floor of Gaysorn Plaza with the plan to expand to 2-3 branches in the near future. Furthermore, there is also Leica pop-up stores located at Central Embassy and Siam Discovery as well as partnership with dealers across the country".
"In terms of marketing, the company is investing 10 million baht focusing on those who love Leica brand with activities as well as sponsorship for photography exhibitions using Leica camera consistently. The short-term target is to double the size of the business to 500 million baht within the first 2 years".
Danai also added that "Personally, I see camera market in Thailand consistently growing. However, Leica is a lifestyle camera and we do not have new products launched every quarter. Thus, A-list uses price strategy, so it will be realigned to Germany standard price, offered to customers. We believe that we could become a leader in luxury camera market within the next 2 years".
Currently, the world-class camera brand "Leica" in Thailand is being distributed by A-List Corporate with the shop on the 2nd floor of Gaysorn Plaza. For more information, please follow facebook: Leica Store and instagram @leicathailand_official