Thailand was recently recognized at the Thailand Zocial Awards 2016 as the Top Brand in the Automobile category for its effective use of social media.

Bangkok--7 Jun--Hill Knowlton Strategies Ford Thailand was recently recognized at the Thailand Zocial Awards 2016 as the Top Brand in the Automobile category for its effective use of social media. Saruth Ingkavat, marketing director, Ford Thailand (right) accepted the award at a ceremony held at the Aksra Theatre King Power in Bangkok. Ford has applied its 'Digital First' strategy to develop creative marketing campaigns and online communications programs to create engagement with target consumers on social media platforms. The Thailand Zocial Awards 2016 is one of Thailand biggest social media awards, held for the 4th year consecutively by Zocial, Inc. and its partners. The Thailand Zocial committee gathered information on brands, including their online campaigns and interaction with consumers on social media, including Facebook, Instagram, Twitter, and YouTube, using the Zocial Metric method, which measures reach, interaction, growth, and share rates.