Bangkok--1 Jul--Aziam Burson-Marsteller
Goodyear Thailand recently launched its latest high-performance tire, the Goodyear Wrangler TripleMax, designed for mid-sized SUVs and 4x4 vehicles. The launch was followed by a nationwide roadshow participated by approximately 170 dealers.
During the roadshow, dealers and technicians were educated on the core performance and safety features of the Wrangler TripleMax, presented in Goodyear caravans parked at the event venue. The roadshow highlighted the benefits of the Wrangler TripleMax, including superior braking performance, shorter wet braking and road hazard resistant features, all of which offer a safer and more enjoyable driving experience for the family.
"We are pleased with the positive reception from our partners toward the Wrangler TripleMax at each stop of the roadshow. Goodyear is committed to putting consumer needs at the center of its tire innovation, and the launch of the Wrangler TripleMax is aligned with current demands in the middle SUV segment in Thailand. We are confident that the Wrangler TripleMax is a tire that delivers on Goodyear's brand promise of a safer and more comfortable ride for drivers and their families," said Finbarr O'Connor, Managing Director, Goodyear Thailand.
Goodyear developed the Wrangler TripleMax with an improved version of its proprietary HYDROGRIP Technology. Its innovative tread design, optimized carcass and high grip compound delivers shorter wet braking performance, providing peace-of-mind for a safer drive and keeping families more secure across road conditions.