Bangkok--26 Sep--Hill Knowlton Strategies
· SYNC® 3^ – Ford's all-new communications and entertainment system features fasterperformance, conversational voice recognition, intuitive smartphone-like touchscreen and easier-to-understand graphical interface
· Additional features include seamless integration of AppLink for a simple way to control smartphone apps, Siri Eyes-Free capability for Apple iPhone, Android Auto functionality and software updates via Wi-Fi
· SYNC® 3 was launched June 2016 in Thailand in New Focus and is now also available on, Ford Everest and Ranger Wildtrak to extend the ability for Ford customers to connect to their smartphones safely when driving
Ford's leading local investment in R&D and engineering team are doing more than developing world-class vehicles such as Ranger, Everest and New Focus, they are teaching vehicles to speak and understand drivers' needs.
In fact, three of Ford's most popular models launched in Thailand roads in 2016 as the company introduces SYNC® 3, a new communications and entertainment system that is faster, more intuitive and easier to use with enhanced response to driver commands.
SYNC® 3 is designed with more conversational voice recognition technology, a more smartphone-like touch screen and easy-to-read graphics to help millions of drivers connect with their lives and access their smartphone's features safely while on the road.
Ford also took a customer-centric approach in developing SYNC® 3, drawing on 22,000 customer comments and suggestions from around the world – plus insights gleaned from research clinics, market surveys and tech industry benchmarking.
Intuitive interface
Quicker response to touch and smartphone-like gestures including pinch-to-zoom and swipe are central to SYNC® 3, along with crisp, modern graphics.
A bright background and large buttons with high-contrast fonts for daytime use help reduce screen washout in the sun. At night, the display automatically switches to a dark background to help reduce eye fatigue and minimise reflections on the windows.
Phone contacts are searchable via a simple swipe of the finger to scroll through the alphabet with "One Box Search".
SYNC® 3 reduces on-screen complexity and prioritizes the control options customers use most.
Easy-to-use voice recognition
Ford SYNC® becomes more capable with this third generation of the system by minimising the number of steps needed to carry out a command.
With SYNC® 3, simply saying "play" when a compatible USB device is plugged in prompts the system to play the desired song, artist, playlist or album; there is no need to identify the desired category. To switch back to a radio station, the user just says the radio station number.
Compatible with all mobile users
SYNC 3 is compatible with iPhone 5 and later models, supporting Apple CarPlay and Siri Eyes Free for iPhone, as well as Apple Maps, Apple Music, Phone, Messages, and a variety of third-party apps.
Android™ users can activate Android Auto™ through the SYNC 3 interface, which includes Google Search, Google Maps and Google Play, and is available on devices with Android 5.0 and higher.
Innovative features
Ford brought voice control to in-vehicle apps with AppLink™, which allows customers to connect their compatible smartphone to their vehicle and control compatible apps using voice commands or buttons on the vehicle display screen, without the need to use Apple CarPlay or Android Auto.
AppLink now automatically discovers smartphone apps including Glympse and AccuWeather, and displays their unique graphics and branding.
SYNC® 3 also features the new ability to update the software via Wi-Fi. Once a vehicle is configured with the credentials of a user's home Wi-Fi network, the system can automatically download updates when the vehicle accesses the network in customer's driveway or garage, for example.
^Not all SYNC™ features are supported on all phones and/or require additional data services and equipment.
#Local laws may prohibit the use of some functions. Apple CarPlay, iPhone, Siri and Siri Eyes-Free are trademarks of Apple Inc. registered in the US and other countries. Android Auto, Google, Google Search, Google Maps and Google Play is a trademark of Google Inc.
Bluetooth® is a registered trademark of Bluetooth® SIG Inc., and is used under licence. The term Wi-Fi® is a registered trademark of the Wi-Fi Alliance®.