Bangkok--29 Mar--Central Pattana
- Experience an exciting lifestyle caravan roadshow featuring summer items from leading brands at major cities nationwide.
- Discover 'Summer on the Move', A full-scale lifestyle caravan roadshow of summer items from 16 leading brands at 10 highlighted CPN branches, coming with fashion shows and mini-concerts from famous singers.
- New summer experiences with the chance to win a free cruise to Bahamas; visit the world's largest waterpark 'Atlantis' and the chance to win the All-New NISSAN NOTE VL' and many other items.
- 22nd March– 30thApril2017 at CentralWorld, CentralPlaza and CentralFestival nationwide.
Central Pattana Plc is joining hands with Nissan Motor (Thailand) Co, MasterCard, AEON Credit Card, Thai Insurance Plc, KBank Credit Card, Thanachart Credit Card, Siam City Bank Credit Card and KTC Credit Card to invest over 150 million baht, holding 'SUMMER AQUAFUL LIFE 2017', a super-fun summer shopping campaign with new experiences for customers, making this summer the most memorable one. Discover for the first time a lifestyle caravan called 'SUMMER ON THE MOVE', which will be equipped with fashion, entertainment and various activities circling throughout Thailand. Enjoy our fashion expo, which gathers together the coolest summer-item collections and witness a wonderful fashion show under the theme of 'AQUAFUL LIFE' at ten CPN shopping centers nationwide. The shopping centers will be decorated with an art installation inspired by the underwater world and amazing technology. Summer promotions available: spend 1,000 baht and over on shopping, get a chance to win the All-New Nissan Note VL or a free cruise to the Bahamas. The campaign will be held from22nd March – 30th April2017 at CentralWorld, CentralPlaza and CentralFestival nationwide.
Pakorn Pattanapat, Chief Operating Officer of CPNsaid : "Thailand has a strong point in being a key world destination during summer and this is the peak season for Thailand's tourism. We welcome a large number of tourists who visit and spend money in the country. This is also the time when Thai people go out more than usual and many shops and stores usually launch their new fashion collections or their latest food menus to create a summer vibe. Some people go out to shop for summer items and swimsuits for their holidays. People who do not have plans for the summer visit and spend their days at shopping centers for the various activities on offer. Therefore, we can fulfil the demands of both customers and stores, and create a fun vibe for the retail industry, which helps to support tourism, as we create more new experiences for customers. As a trendsetter and a fashion leader, CPN will combine fashion with activities and invite customers to enjoy them together. We will change our image from a shopping venue to a place where people can spend their daily life. We are committed to the idea of a 'Customer Journey' by offering shopping, dining, drinking and entertaining activities fulfilling all demands and becoming real lifestyle centers for people."
Dr.Nattakit Tangpoonsinthana, Executive Vice President of Marketing of CPN said : "CPN's campaign this year is presented under the concept of 'SUMMER AQUAFUL LIFE 2017' a super-fun summer shopping campaign. In addition to emphasizing the lifestyle center concept of our shopping centers by gathering the latest summer collections covering fashion, dining and entertaining activities in one place, we also highlight ourselves as a connection point between the brands and customers using activities that focus on brand new, cool experiences such as 'SUMMER ON THE MOVE' .This is the first time in Thailand in which the shopping industry leader CPN has joined hands with popular fashion and leading beverage brands to hold a 'lifestyle caravan' concept event, taking fashion and fun activities on a roadshow to ten branches nationwide such as CentralFestival Chiangmai, CentralPlaza Udonthani, and CentralFestival Hatyai etc. This is also the first time that some brands will have traveled outside of Bangkok and met new customers, expanding their customer base further. This will also create a major boost for the retail and fashion industries. Special highlights will kick-off at CentralWorld, CPN's flagship store, in order to restate CPN shopping centers as a true fashion leader and lifestyle destination. All activities are expected to help boost sales for the shops and service providers in our shopping centers and increase customer traffic in all branches by20%."
The highlighted summer activities include'SUMMER ON THE MOVE', a full-scale 'lifestyle caravan' concept event, an amazing fashion show under the theme of 'AQUAFUL LIFE'. Sixteen leading brands including GAP, HUSH PUPPIES, ISSUE, LEE, LEE COOPER, LYNAROUND, PLAYBOY, SUITSELECT, TOMS, WRANGLER, SMIRNOFF MIDNIGHT MAX, Cafe Amazon, Coffee World, Sprinkle, Box of Grill and S'mococo will hold various fun activities such as the launch of their new fashion collections, a D.I.Y. workshop activity, branded ice-cream tasting and serving unique drinks only at the event. There will be meet-and-greet activities with popular singers. The shopping centers will be decorated under the 'beach town' theme with several cool 'photospots' and more.
In addition, the 'AQUAFUL LIFE 2017' campaign also lets everyone enjoy their time to the fullest, with various events including summer activities that will create new experiences for customers at CPN's shopping centers nationwide. The activities include:
Exciting fashion show with advanced 3D mapping laser at CentralWorld, CentralPlaza Rama9 and CentralFestival Pattaya Beach
Adventure underwater world with an aquarium, where fighting fish and many other beautiful fish can be found at CentralPlaza Ladprao and The New CentralPlaza Bangna
Enjoy 'Patbingsu' dessert from popular restaurants at the'Ice Village' events at CentralPlazaWestGate and CentralPlazaLadprao.
Discover fun beach bar parties at CentralFestival East Ville and Central Marina and other activities throughout this summer.
Summer promotions available: spend 1,000baht and over on shopping, get a chance to win the latest Nissan Note car or a new experience with free cruise to the Bahamas. Spend 7,000 baht and over on shopping, get a free inflatable sofa or spend 2,000 baht and over on shopping, get a free, floating cup-holder. The holders of Thai Life Card, Aeon Credit Card, KBank Credit Card and Debit Card, Master Card, Thanachart Credit Card, Siam City Bank Credit Card and KTC Credit Card or Nissan car owners who present their car key with the Nissan logo will receive additional benefits based on terms and conditions.
Be ready for 'AQUAFUL LIFE 2017', a campaign to welcome the summer from CPN from 22nd March – 30th April 2017 at CentralWorld and all CentralPlaza and CentralFestival nationwide.