Bangkok--2 Oct--Delivering Asia Communications
Asian restaurant operator invites global franchise partners to take part in charitable climb for children with movement disabilities, raising funds for the Zy Movement Foundation
Mango Tree and Coca Restaurants Worldwide, the innovative Asian restaurant group, has joined hands with the Zy Movement Foundation in its ongoing efforts to change the lives of children around the world for the better.
It is just a few small steps at a time for the children who are handicapped with movement restrictions, who will themselves climb Khao Dang in Sam Roi Yot National Park south of Hua Hin onNovember 26 along with their families and Mango Tree and Coca partners and staff in an effort to inspire change.
"It is an emotional day. There's tears, smiles and an outpouring of feelings," said Mango Tree Managing Director Trevor MacKenzie. "In many ways it is quite life changing for everyone involved – the children, parents and definitely us. We raise money, but it is much more than that. It touches everybody's hearts. Everyone feels part of the change that the challenge and sense of achievement brings."
Mango Tree and Coca Restaurants have been supporting the Zy Movement Foundation for a number of years, creating a tangible sharing experience for good with other recent climbs of Mount Fuji in Japan and Mount Kilimanjaro in Tanzania, Africa.
"For us it is not about ticking a CSR box. It is about changing minds and creating a sense of belonging for the children and their families. It is something very real and you see the change during the climb. It is a genuinely moving experience," added Mr MacKenzie.
"Climb to Change a Life" takes place over two days on November 25-26 and coincides with the 60th anniversary of the COCA Restaurants brand. The occasion will gather Mango Tree and COCA franchisees from across the world, including restaurant operators from Japan, Hong Kong, China, India, Nepal, Southeast Asia and the UAE.
The climb will raise funds for the Zy Movement Foundation, which will go towards training new staff and educational programmes to raise awareness of children with movement disabilities.
Mango Tree and Coca Restaurants Worldwide currently operates 64 outlets across its various brands. Its global presence will increase significantly in the coming years, following an expansion drive that includes multiple new Mango Tree restaurants at international airports and Mango Tree Cafes in major shopping malls. These will cater to the growing global appetite for contemporary Thai and Asian cuisine.