Bangkok--9 Nov--IMPACT Exhibition Management
The fourth edition of Beyond Beauty ASEAN-Bangkok ("BBAB"), held at IMPACT Exhibition & Convention Center, has enjoyed another record-breaking year, with visitor and exhibitor numbers both up significantly on 2016. 13,098 visitors attended the Southeast Asian beauty and cosmetics trade event between 21 and 23 September 2017 – 10% more than last year. A record 664 companies exhibited – up 55% from 2016. BBAB has claimed its place as the leading trade show in this category, in the ASEAN region.
This was the most international BBAB ever, with 664 exhibiting companies from 18 countries. 18 international pavilions including China, France, Germany, India, Indonesia, Japan, Korea, Malaysia, Myanmar, New Zealand, Pakistan, Poland, Singapore, Spain, Taiwan, Thailand, UK and USA were present. Polish and French brands exhibited for the first time ever, to get their share of the booming Thailand market.
Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd., said "BBAB 2017 was incredible – the sight of so many companies doing business, networking and learning made us very proud. This edition's record-breaking figures is a reflection of the industry's determination to innovate and face challenges, and we're pleased to have played a part,"
BBAB is strongly supported by The Federation of Thai Industries; Thai Cosmetic Manufacturers Association; Thailand Convention and Exhibition Bureau; Thai Ministry of Commerce; and the Embassy of Korea, and has grown into the iconic show in ASEAN.
Strong buyer program
269 VIP buyers from Singapore, Malaysia, Myanmar, Thailand, China and other countries in the ASEAN region, mainly importers and distributors bringing international brands into the region participated in more than 2,000 pre-scheduled meetings during the three days.