Bangkok--3 Jan--foodpanda
Inspiring stories are what make the holiday season, and global food delivery service foodora wanted to tell a unique one that puts riders at its core. In celebration, the brand has created a stop-motion video that reveals how foodpanda riders bring joy and good food into everybody´s life throughout the year.
The stop-motion video was fully executed in-house. The team sketched out and built an entire miniature city out of paper and foam core, including 2-D characters for foodora and foodpanda.
A rendition of Tchaikovsky's classic "Dance of the Sugar Plum Fairy" transports viewers into the holiday mood while the rider cycles through the sleepy city, past Nutcrackers, reindeers by a traffic light, and Scrooge with his ghosts launching snowballs, eventually ending up delivering to Santa Claus himself.
"We wanted to create a magical atmosphere, reflecting foodpanda as a visionary brand, while taking the winter season as the perfect opportunity to pay tribute to our riders." says Julian Dames, Global CMO at foodpanda.
https://www.youtube.com/watch?v=X7l95mBOT5s&feature=youtu.be